Snack Farm and Sendoso fuel Europe’s potential

Rob Kearney-backed Snack Farm to sell and promote healthy and natural foods into SMEs and corporates across Europe.

Corporate gifting platform Sendoso has forged a new partnership with Snack Farm, an Irish provider of healthy snacks full of energy, fibre and protein.

The partnership will result in Snack Farm’s product being available on the Sendoso platform and allowing the Irish company to reach new global markets, in particular corporates across Europe.

“Sendoso is pleased to assist Irish SMEs to gain access to a wider international audience and companies like Snack Farm will thrive in this arena through their unique approach to their sector”

Snack Farm is an Irish snacking company founded by Mishka and Padraig Staunton. The business is backed by Rob Kearney as well as Linda and Dan Kiely who recently sold their company Voxpro.

The company supplies snacking solutions to SMEs and corporates and sells directly to consumers via its website Snackfarm.com.

Rob Kearney, retired Irish rugby player, joined Snack Farm in January 2021 as director of Wellbeing and works on new product development and corporate wellbeing projects. The products that are developed will be utilised by Sendoso and displayed on their platform to a worldwide audience.

Wider audience

‘I’m delighted that today Snack Farm has the opportunity to expand on its customer base,” said Kearney.

“When you snack better, you do feel better, and it impacts on overall morale and productivity”

The team at Snack Farm believe that by fueling your natural potential you can achieve whatever you set your sights on. With a range of snacks that are packed with vitamins, natural energy, fibre and protein, Snack Farm’s mission is to Fuel Your Potential.

“The partnership with Sendoso will ultimately assist in getting our healthy snacking products in front of a wider audience. When you snack better, you do feel better, and it impacts on overall morale and productivity. We hope that our products make a difference in the lives of any clients or employees who receive our tasty snacks.”

Sendoso helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers

‘We are delighted to work with Sendoso and embark on this exciting new journey with them,” said Padraig Staunton. “We are looking forward to supplying their customers with healthy and nutritious snacks going forward. There is a huge shift towards snacking better, particularly in the workplace; and Sendoso’s unique platform will help us reach a wider global audience.”

San Francisco company Sendoso revealed plans to create 100 new jobs in Dublin in October with the establishment of its European headquarters in the city.

“We are delighted to list Snack Farm on the Sendoso platform which will allow the company to have a great reach internationally,” said CEO of Sendoso Kris Ruddeegraap. “Sendoso is pleased to assist Irish SMEs to gain access to a wider international audience and companies like Snack Farm will thrive in this arena through their unique approach to their sector.”

Main image at top (from left): Padraig Staunton, CEO and founder of Snack Farm; Aideen Teo, buyer, Partnerships manager, Sendoso; Rob Kearney, firector of Wellbeing, Snack Farm; and David Ryan, European HQ Lead, Sendoso

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.

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