Smart Storage goes for international growth

Prompted by the growing ‘shoe crisis’ in their own home, husband and wife team and qualified engineers, Paul and Clodagh Jacob developed Smart Storage, a range of under stairs storage solutions.


paul jacon smart storage

What is Smart Storage?

Smart Storage was established in Ireland in 2011 and specialises in discrete home storage solutions. Designed to fit under the main stairwell or attic space, the goal was to maximise storage by installing slide-out drawers. The units fold into the wall without having drawer handles obstructing the hallway or room. Headquartered in Newtownmountkennedy, Co Wicklow, we expanded into the UK market shortly after establishing.

Our storage units are made in our manufacturing facility in Carrick-On-Suir, Co Tipperary, ensuring we control the quality of the units from start to finish. We currently install under stairs and loft storage units in both private homes and residential developments throughout the UK and Ireland.

“70% of people say a lack of storage space is a key factor in their decisions to move home.”

Unique selling point

The unique selling point for Smart Storage is that we allow homeowners to maximise space without increasing the footprint of their properties. Interestingly, new home buyers are more interested in storage space than they are with kitchen fittings. 70% of people say a lack of storage space is a key factor in their decisions to move home.

We also work with leading developers across the UK and Ireland to install our under stairs storage units as standard in new residential developments. This helps to differentiate new developments and provides them with a unique selling point.

“We allow people to maximise space without increasing the footprint of their homes.”

Big break

Smart Storage took off when Paul appeared on the 2012 season of Dragon’s Den’ and received an investment from entrepreneur magnate Norah Casey.

Our storage units have since been showcased on popular television shows ‘Double Your House for Half the Money’ and Peter Andre’s ’60 Minute Makeover’. This helped to launch the business both nationally and internationally. We were also delighted to be named as All-Star Medium Business 2018-2019 at the recent All-Ireland Business Summit.


Paul guided the company through the difficult years to build Smart Storage as the leading under stairs storage provider in the UK and Ireland. Both an opportunity and a challenge for the business has been the very quick expansion of the company, from one employee in 2011 to more than fifty today. This has allowed us to create a range of jobs from sales to marketing and logistics.

“Our storage units appeared on ‘Double Your House for Half the Money’ and Peter Andre’s ’60 Minute Makeover’.”


Smart Storage under stairs storage units now have patents in North America and Europe. At present, we operate within the UK and Ireland, however, the next step for us will involve breaking into the Netherlands and other international markets.

We have also established strong partnerships with developers across the UK and Ireland, and look forward to growing these partnerships and having our units installed in more housing developments. The goal for Smart Storage is to continue to partner with leading developers, and ultimately to have our storage units installed in every development and show home across the UK and Ireland.


Without a doubt, the most inspiring business people are those who take a risk with a new idea or concept which results in groundbreaking changes.