US cloud giant Sitecore buys Dublin’s Boxever

Bolstered by a $1.2bn war chest, San Francisco-headquartered cloud software giant Sitecore has snapped up Dublin’s Boxever as part of its aggressive growth plans.

US software giant Sitecore has entered into an agreement to buy Dublin-based software as a service (SaaS) firm Boxever for an undisclosed sum.

Boxever’s core product is a Customer Data Platform (CDP) that provides decisioning and experimentation capabilities to businesses.

“Our mission is to disrupt the digital experience market and these acquisitions will extend our leadership position”

San Francisco-based Sitecore, which was founded in Denmark in 2001, has also acquired Four51 Inc, a Minnesota company delivering modern B2B and B2C experiences for enterprise brands.

These acquisitions arrive following Sitecore’s unveiling of a $1.2bn investment plan to fund aggressive growth plans and product innovation earlier this year.

Boxever was established in Dublin in 2011 by Alan Giles, David O’Flanagan and Dermot O’Connor, and has raised $19m in funding to date.

Post-pandemic business planning

According to Sitecore the pandemic has highlighted the need for a flexible and modern Digital Experience Platform (DXP) to provide organizations with the agility and intelligence to keep pace with changing demands.

Integrating Boxever’s and Four51’s innovative technologies with Sitecore’s digital marketing solutions will disrupt the industry by offering the first modern, integrated content-to-commerce, SaaS-based DXP.

This solution will enable businesses to deliver real-time, personalised digital experiences across every aspect of the buying cycle, increasing customer value and loyalty.

“Joining forces with Sitecore creates a disruptive proposition that will redefine what’s possible for the industry, enabling organisations of all sizes to create seamless, data driven experiences in any channel,” said Boxever co-founder and CEO David O’Flanagan.

“We’re proud of what we’ve accomplished at Boxever through the contribution of our employees and partners, and we’re looking forward to this next chapte.”

Boxever’s CDP provides a 360-degree view of customers, advanced segmentation, real-time decisioning and experimentation that acts as the brain within an organisation’s marketing stack to make every customer interaction more relevant and engaging.

With Four51’s API-first, headless e-commerce solution, enterprises can quickly and easily deliver engaging shopping experiences helping improve customer satisfaction, loyalty and advocacy.

“Our mission is to disrupt the digital experience market and these acquisitions will extend our leadership position,” said Steve Tzikakis, CEO of Sitecore.

“Sitecore’s innovative digital experience platform spanning content-to-commerce provides companies with the flexibility and agility necessary to keep pace with changing demands ensuring they seize the digital opportunity to strengthen consumer connections. We’re thrilled to welcome the Boxever and Four51 teams to Sitecore and together, we’ll shape the future of digital engagement.”

By John Kennedy (

Published: 3 March 2021