Shamrock Rovers’ new sponsor Manscaped will keep it trim

Popular men’s grooming brand Manscaped has emerged as the new sponsor of Shamrock Rovers.

Shamrock Rovers has become the first Irish sports organisation to join Manscaped’s sponsorship family.

The club is one of the most decorated clubs of the League of Ireland Premier Division with18 League of Ireland titles and a record 25 FAI Cups under its belt. 

“We’re excited to be working with such a storied and decorated club as the Shamrock Rovers”

Its partnership with Manscaped is also the club’s first official male grooming partner.

Tidy footwork

Manscaped products alongside Shamrock Rovers badge.

“Manscaped is an internationally recognised brand with a history of major sports partnerships with organisations and teams such as the UFC, San Francisco 49ers, and Wolverhampton Wanderers, and are now adding Ireland’s most successful football club to its commercial partner portfolio,” said Rían Wogan, Commercial Partnership manager of Shamrock Rovers.

Manscaped is one of the fastest growing brands in male grooming, specialising in below-the-waist goods such as trimmers and toiletries.

“We’re excited to be working with such a storied and decorated club as the Shamrock Rovers,” said the CEO of San Diego-headquartered Manscaped Paul Tran.

“Our team of football fanatics will be cheering on the Rovers all season long, while amplifying the partnership on and off the field. Since launching in Ireland last fall, we have generated a strong set of customers and fans in the market, as well as throughout the European Union. We look forward to augmenting Manscaped’s Irish presence and engaging with the club’s extensive network and fanbase.”

Tallaght Stadium, the home of Shamrock Rovers since 2009, has been freshly cut for the highly anticipated 2021 season.

The finishing touch? Adornment of Manscaped’s logo, a symbol that is becoming increasingly synonymous with major sports arenas, stadiums, and events worldwide.

By John Kennedy (

Published: 17 March 2021