Could the Salesforce economy generate 20,000 jobs in Ireland?

Ireland’s Salesforce partner ecosystem on track to grow to over six times the size of Salesforce’s own local presence by 2026.

A new study from IDC predicts that Salesforce and its ecosystem of partners in Ireland will create 19,900 new jobs and €4.9bn in new business revenues by 2026.

The study also finds that Salesforce is driving immense growth for its partner ecosystem in Ireland, which will make €5.34 for every €1 Salesforce makes locally by 2026.

“As Salesforce grows, so do our partners — and we are committed to providing our expanding partner ecosystem with the tools needed to succeed in the jobs of the future”

IDC defines “The Salesforce Economy” as the footprint of Salesforce and its partner ecosystem on the economy at large. This includes the revenues and jobs directly generated in the Salesforce customer base from the use of Salesforce and its partners cloud services, as well as jobs created indirectly in the economy by local spending by direct employees and Salesforce and its partners themselves.

The cloud continues to grow and grow

Render of the new Salesforce Tower in Dublin.

In western Europe, IDC forecasts that cloud-related technologies will account for 28% of digital transformation IT spending this year, growing to 39pc in 2026, as businesses focus on establishing their digital HQs to deliver customer and employee success from anywhere.

Remote work, contactless customer engagement, and sustainability efforts are becoming more prevalent than ever, and IDC expects this trend will only continue.

“The Salesforce partner ecosystem is critical to extending the power of Salesforce to companies of all sizes, across industries — and partners help make customer success possible,” said Tyler Prince, EVP, Alliances & Channels, Salesforce.

“As Salesforce grows, so do our partners — and we are committed to providing our expanding partner ecosystem with the tools needed to succeed in the jobs of the future.”

Importance of digital skills

Around 24pc of new jobs created in Ireland in the Salesforce customer base this year leverage significant digital skills — such as using automation tools, the Internet of Things (IoT), and other complex applications.

“For Salesforce, it’s not only about creating new technology and career opportunities; we have to pave pathways to these new jobs,” said Kris Lande, SVP, Trailblazer Ecosystem, Salesforce.

“We’ve made it our mission to empower people with the tools they need to build dynamic careers, companies, and communities with Salesforce and thrive in a digital-first world.”

Tapping into the Salesforce Economy

Salesforce has a number of programmes and initiatives to help create the jobs of the future—and to fill them with well-equipped candidates:

  • The Trailblazer Community is a global network of millions of people who help each other learn new skills and succeed with Salesforce. The Trailblazer Community offers an online platform to connect from anywhere, as well as more than 1,300 active regional and interest-based groups around the world. Members share their guidance and expertise and support each other as they build careers and companies with Salesforce. To date, 3 in 5 Trailblazers credit their participation in the Trailblazer Community with helping them get a new job or promotion.
  • Trailhead has empowered more than 3.5m people globally to learn in-demand skills for the future of work. With Trailhead, learners can skill up for free from anywhere and earn globally-recognized credentials for careers in the Salesforce ecosystem. Trailhead provides guided career paths for Salesforce roles, and is introducing three new roles to create entry points into some of the fastest-growing fields today: Marketer, Sales, and Designer. 
  • The Salesforce Talent Alliance is an initiative that connects partners to job candidates trained on Salesforce via Trailhead and brings new talent into the fast-growing ecosystem. This year, two Talent Alliance partners are Salesforce’s Partner Innovation Awards recipients for demonstrating excellence in expanding the Salesforce economy by training and hiring new and diverse pipelines of talent:
  • Cognizant, in collaboration with Salesforce, the University of Montana and ATG, a Cognizant Company built a 12-week paid Salesforce training programme called Aim Higher, which has developed more than 175 new Salesforce credentialed consultants in the past two years.
  • Bucher + Suter is a Salesforce ISV partner that champions and is a sponsor of Noser Young, which is a leading IT Trainer in Switzerland. Through the Noser Young partnership, Bucher + Suter takes on apprentices every year to help with their education in IT.

Main image: The Salesforce building in Dublin

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.

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