RiM in Dublin to pioneer future of retail in the skies

Retail InMotion Dublin operation to pioneer the future post-pandemic passenger experience on airlines.

Dublin-headquartered in-flight retail and tech specialist Retail InMotion to invest in R&D to investigate new demands on in-flight retail arising from Covid-19 pandemic.

Retail inMotion’s R&D project, to digitise onboard retail, intends to develop an end to end environment to support the future air travel experience and enable safe interactions between passengers and crew while ensuring an improved and efficient experience that is in line with social distancing standards.

“As the pandemic is forcing airlines to look at new ways of working, innovation plays a central role in post-Covid-19 recovery plans”

The proposed R&D project is expected to be completed over the next 2-3 years.

RiM is supported by the Irish Government through IDA Ireland.

“As the pandemic is forcing airlines to look at new ways of working, innovation plays a central role in post-Covid-19 recovery plans,” said RiM CEO Stefan Patermann.

“This R&D investment allows us to develop the products and services the airline industry needs as new demands are arising from the pandemic.”

The future of retail in the skies

Areas of focus include a fully digital ordering and payment solution for retail products, pre-flight and in-flight. The future of retail in the airline industry is no longer limited to in-flight; passenger touchpoints have been extended to pre and post-flight and delivery touchpoints have grown to include locations such as the airport and even customers’ homes.

Retail inMotion aims to drive the integration of retail brands, airport shops, and further third parties into one central marketplace to open a wider product portfolio to the passengers.  Furthermore, everything will be ordered and paid contactless from the passenger’s personal device.

The company’s Dublin office was chosen for this investment because of its highly skilled engineering focused workforce, which includes expertise in distributed systems design, mobile development, machine learning, test automation, data science, network engineering, and interface design.

“A central part of IDA’s remit is to support our clients to both maintain their existing presence and to position them for future growth in a world of accelerating change and disruption,” said IDA Ireland CEO Martin Shanahan.

“The choice of Dublin for this R&D project is a clear endorsement of the skills and expertise of the Retail InMotion team here and the activities to be carried out here strengthens Ireland’s innovation capability in the sector.”

By John Kennedy (john.kennedy3@boi.com)

Published: 25 November, 2020