Pure gold: Broadband firm enters lucrative streaming business

New player in streaming market as Pure Telecom launches new phone, TV and broadband package.

High-speed broadband provider Pure Telecom is entering the triple-play market with a new broadband, telephone and TV package with Netgem.

A study by Pure Telecom of 1,000 adults in July 2020 found that the majority of the Irish population is now paying for a video streaming service with the average adult spending €18.91 per month.

“As more TV and streaming providers enter the market, each of them producing more and more original content, consumers are demanding greater choice”

The research was conducted by Censuswide, with 1,000 Consumers in the Republic of Ireland aged over 18 between 26 June and 2 July.

Pure Telecom will tap into this lucrative market by giving Irish viewers access to Netgem’s range of live and on-demand content through broadband and TV bundles starting at €43. Subscribers will be able to access live TV from Saorview channels, along with 20 additional channels.

They will also have access to streaming services from providers including YouTube, Amazon Prime Video, All4 and Plex, as well as ad-free kids’ TV provider Hopster. The service is integrated with Alexa voice control.

Netgem is an independent service provider for ultra-broadband internet access. The Group provides its services mainly in France and the UK.

“Pure Telecom is a really strong local player in an Irish broadband market that is heating up rapidly,” said Sylvain Thevenot, chief commercial and customer officer at Netgem. “We are delighted to be working with them to reach new audiences in Ireland and showcase how quickly and easily ISPs can launch compelling TV services via Netgem with a low overall investment.”

Streaming nation

Man in dark jacket, arms folded.

Paul Connell, CEO, Pure Telecom

Pure Telecom’s research found that some 81pc of Irish adults are currently paying for at least one streaming service.

It also found that the Covid-19 lockdown caused 34pc of Irish adults to increase the amount they spend on streaming channels.

The survey revealed that the average Irish adult spends 13 hours, 35 minutes watching streaming channels each week. That figure increases to 15 hours 28 minutes per week for Millennials and 14 hours, 25 minutes for Gen Z.

According to the survey, residents in Carlow watch the most streamed content at 19 hours, 23 minutes per week. That is followed by Louth (18 hours, 12 minutes) and Wicklow (17 hours, 26 minutes). Offaly and Sligo residents, meanwhile, clock up the least amount of time watching streaming channels at 9 hours, 23 minutes per week. That is followed by Monaghan (10 hours, 30 minutes) and Kildare (11 hours, 54 minutes).

“Our research shows that online viewership is now a huge market in Ireland – and even more so in the last few months,” said Paul Connell, CEO of Pure Telecom.

“As more TV and streaming providers enter the market, each of them producing more and more original content, consumers are demanding greater choice. We are very excited that we can now give this to our customers by entering Ireland’s triple-play market with Netgem and as a result, continue along our year-on-year growth trajectory.

“At Pure Telecom, top-quality customer service along with extremely competitive prices have always been our priority. We are delighted to be partnering with Netgem to provide a genuine alternative for Irish viewers seeking both broadband and TV.”

Written by John Kennedy (john.kennedy3@boi.com)

Published: 23 July, 2020