Irish data proves demand for ultra high-speed broadband

The need for higher quality ultra high-speed broadband has been proven by a surge in the amount of data downloaded by Irish consumers, many of whom work from home, new data from Pure Telecom reveals.

Pure has reported that the average volume of data downloaded by its customers more than doubled – a 2.16 times increase – when comparing February 2020 to February 2021.

The average Pure Telecom broadband customer downloaded 555 GB worth of data in February 2021, compared to 257 GB in February 2020.

“The increase in home working and changes in entertainment patterns, as well as the stark increase in the number of users downloading more than a terabyte of data per month, clearly illustrates the need for ultra high-speed broadband”

Furthermore, Pure Telecom’s research showed a 345pc increase in the share of users who downloaded at least one Terabyte of data per month, with 13.05pc of customers downloading at least a Terabyte in February 2021 compared with just 2.94pc in February 2020.

The research is based on an average monthly sample of 11,665 Irish households who are all Pure Telecom fixed line broadband customers.

Crossing the digital divide

Chart showing spike in broadband usage in Ireland.

Pure Telecom’s research also shows that in almost every month in the 12 months leading up to February 2021, there was a direct correlation of increases and reductions of data download volumes with increases and reductions in Covid-19 restrictions, as well as external global events.

When restrictions tightened, data traffic volumes increased, with people consuming more home entertainment, and more people working and educating themselves from home.

“The importance of reliable, high speed broadband has been thrust into sharp focus over the past 12 months as it supports students’ educational pursuits, enables seamless working from home, keeps gamers active online, while ensuring people remain connected and entertained,” said Pure Telecom CEO Paul Connell.

“This research provides a fascinating insight into Ireland’s internet usage during the pandemic.

“Looking at the anomaly that was November 2020, where data downloads more than doubled, we know from research that this was driven by gamers flocking to download games for new Xbox consoles, the new PlayStation 5, as well as huge game releases from the likes of the Call of Duty games franchise. I can personally attest to an uptick in gaming downloads and 24-hour streaming of US election coverage in my household. I’m sure many of our loyal Pure Telecom subscribers experienced similar.

“It’s also very interesting to see how the easing and tightening of restrictions impacted our users’ online activity. Since the onset of the pandemic, we doubled down on our efforts to ensure that every Pure Telecom gamer, streamer, and general user received the best possible broadband speeds. This effort is unwavering as we extend our reach, with ever higher fixed line broadband speeds across both rural and urban locations.

“The increase in home working and changes in entertainment patterns, as well as the stark increase in the number of users downloading more than a terabyte of data per month, clearly illustrates the need for ultra high-speed broadband, and makes the case for high performance fixed line broadband connections. Many video games, for example, have more than quadrupled in size in just a couple of years, with some games requiring downloads of more than 200GB. At Pure Telecom, we don’t place any limits on customer downloads,” Connell said.

 

Main image at top: Paul Connell, CEO, Pure Telecom

By John Kennedy (john.kennedy3@boi.com)

Published:25 May 2021

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