US media firm PublicRelay creates 20 jobs in Cavan

US media monitoring and analytics firm PublicRelay has revealed plans to create 20 new jobs in Cavan over the next two years.

Cavan was selected as the location for a second PublicRelay office in Ireland based on the strong pool of educated talent available in the region and the innovative nature of Cavan’s newly opened Digital Hub where the company initially will be based.

“The jobs being created will benefit Cavan and the wider county and region”

Business, Enterprise & Innovation Minister Heather Humphreys, TD, said she met the company’s top brass during a recent trade mission to New York. “I know that they will be pleased with their decision. Without a doubt, the announcement will come as a boost to Cavan town and the surrounding area. It will also provide more local jobs for people who want to work where they live.”

The project is supported by the Irish Government through IDA Ireland.

Digital Hub Cavan

“We are excited to announce the opening of our new office in Cavan.  The educated, friendly workforce and proximity to our Dublin office make Cavan an ideal location to expand our presence in Ireland”, said Eric Koefoot, CEO of PublicRelay.  He then added, “We look forward to investing further in the country and building on our strong partnership with IDA Ireland.”

PublicRelay Ireland, Ltd. is currently looking to hire its initial team of associate analysts and a manager to begin work before the end of this year.

Founded in 2008, PublicRelay is one of the the most trusted media analytics solutions for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. 

Known for its innovation, superior data quality, and actionable insights, PublicRelay uses proprietary technology and trained analysts to deliver accurate answers to the most pressing strategic brand questions.

“This investment by PublicRelay is in line with IDA Ireland’s strategy of winning impactful investments in regional locations and on working with companies to develop second sites in regional locations,” said IDA Ireland CEO Martin Shanahan.

“It will showcase the region for other high growth tech companies and will be an excellent reference client in the region. The jobs being created will benefit Cavan and the wider county and region. I wish the company continued success as they expand their operations here.”

Image at top: Jonathan Francisca on Unsplash  

Written by John Kennedy (

Published: 23 October, 2019