Dublin to become Personio’s new business and software hub as focuses on productivity needs of Europe’s SMEs.
Maker of HR software for SMEs Personio is to embark on a five-fold expansion of its Dublin operation, growing from 40 people today to 180 by the end of 2021.
Personio is accelerating its expansion across Europe in 2021, following $125m Series D funding round and a $1.7bn valuation.
The HR tech company, which digitises people processes to unlock the productive potential of European SMEs, has grown its Dublin presence from the ground up, building a team of 40 people since opening its office in the city in April 2020.
“With businesses needing new ways to effectively manage remote and hybrid workforces, the appetite for HR technology has only increased”
The expansion was welcomed by Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar, TD. “This announcement once again demonstrates the attractiveness of Ireland for FDI. We offer the right conditions – particularly our skilled and talented workforce – to enable companies like Personio to grow and further embed its operations here. I wish the company every success with this new chapter.”
Offering SMEs recruiting, HR management and payroll support through its all-in-one HR software, Personio operates from three other European offices – in Munich, London, and Madrid.
Dublin: An established tech hub for Europe
The expansion of the Dublin office – which is headed up by Geraldine MacCarthy, Personio’s chief revenue officer – is supported by the Irish Government through IDA Ireland.
“As a European company, we are passionate about serving the needs of European SMEs, and Dublin’s an ideal place to do that,” said Hanno Rennor, co-founder and CEO of Munich-headquartered Personio.
“The city’s business-friendly environment and status, as a well-established international talent hub – one that’s already helped many successful tech companies better serve the European market – made the decision to set up our fourth office here an easy one. With Dublin as the base for our international business and software engineering hub, we’re well-positioned to become Europe’s leading HR platform for SMEs.”
Personio has seen huge success over the past year, doubling its business in terms of customers, revenue and employees and continuing to expand internationally, despite the Covid-19 pandemic. It has also experienced strong demand in its new markets, including the UK and Ireland.
“So far, the European market is highly underserved in terms of HR software for SMEs, which creates huge potential for us to continue our growth trajectory here in Ireland, as well as internationally,” explained Geraldine McCarthy.
“And this year, with businesses needing new ways to effectively manage remote and hybrid workforces, the appetite for HR technology has only increased. After a tumultuous 2020, the importance of effective people management and strategy in overall business success has never been clearer, and it’s by digitising people processes that employers can free up HR’s time to focus on their greatest asset: their people.”
IDA Ireland CEO Martin Shanahan said the choice of Dublin for Personio’s new international business and software hub points to Ireland’s track record and attractiveness as an established tech hub in Europe.
“Personio’s success to date, in spite of a challenging business environment, and their ambitious growth plans bode well for the Irish operation. This is a welcome investment from a European company and on behalf of IDA Ireland, I would like to offer our continued partnership and support,” said Shanahan.
By John Kennedy (firstname.lastname@example.org)
Published: 26 January 2021