Could this Dublin start-up focused on the passion economy be a potential rival to WhatsApp?
Dublin mobile chat start-up Quorum Chat has raises €1.7m in a seed round led by Adjacent and LocalGlobe. Paddy Cosgrave’s Amaranthine and Y Combinator also took part in the round.
Founded last year by three Irish engineers David Newell, Romy Lynch and Patrick Finlay, the company has created a B2C app it describes as “WhatsApp with community management built-in.”
“The passion economy has been firmly establishing itself as a vital and viable source of income for an increasing number of people for years”
The app lets creators and service providers communicate directly with their clients via chat with the added ability to moderate, manage users and monetise the interactions.
Talk about the passion
“Micro-businesses are under added pressure to provide services digitally as a consequence of Covid-19, and we’re incredibly excited to make it easy for them to build a paid community,” explained CEO Patrick Finlay.
“We found that creators were concerned about a whole range of missing features from current chat platforms. Simple things like having no control over what kind of media was shared by participants, to bigger problems around privacy and participant data being accessible to all group members, make it a frustrating experience to try and host these conversations on other platforms.”
The idea behind Quorom is that by serving the passion economy, creators can gain more control and directly monetise their services to a small group of loyal fans or customers.
Early customers include business coaches, stylists and learning and development groups.
“More and more people are moving away from large-scale, impersonal platforms in search of something smaller and more authentic,” said George Henry, partner at London investment firm LocalGlobe.
“The passion economy has been firmly establishing itself as a vital and viable source of income for an increasing number of people for years. Quorum is ideally placed to enable these passionate people to achieve mobile and chat-based interaction, turning fans and supporters into customers.”
Written by John Kennedy (firstname.lastname@example.org)
Published: 23 July, 2020