Odyssey VC secures life sciences compliance data

Fast-growing Sallins firm offers compliant hosting services to life sciences businesses globally

Odyssey VC, a leading Irish provider of compliance and digital solutions, has unveiled its new brand strategy.

The new strategy, developed in partnership with brand experts Totem, is in response to accelerated company growth and increasing market demand from those operating in or with the life sciences sector.

“The life science sector is burdened with a complex regulatory framework. This rebrand helped us to reframe our vision”

Odyssey VC has seen continued growth since its establishment in 2015 and counts many global Fortune 500 life sciences companies as its customers.

The business, one of only a handful worldwide, is the only Irish company offering compliant hosting services.

Brand vision

Oisin Curran, CEO of Odyssey VC explains how reviewing their brand helped the business to reflect on the latest needs of the market.

“The life science sector is burdened with a complex regulatory framework. This rebrand helped us to reframe our vision which as a result of Covid had changed how we work with clients. It also helped us to align our solutions to help the sector more easily navigate and untangle the complexities of their regulatory requirements.”

Coinciding with the unveiling of the rebrand, Odyssey VC launched an updated corporate website focused on clearly defined solutions to support growth for their clients.

Odyssey VC also launched a new product website for their innovative CompliantCloud.com. This innovative web platform offers a smart solution to life science companies enabling them to easily complete compliance online services including compliant cloud hosting.

Driving innovation and change within life sciences can be limited by the highly regulated nature of the sector and despite the strong move towards digital transformation in the industry there can still be remnants of a reluctance for change.

Odyssey VC has made this a key consideration of their core rebrand mission.

 “Your brand, in the simplest terms, is your reputation. And when it came to developing the Odyssey VC brand, we were starting from a phenomenal position,” Colin Byrne, creative director at Totem explained.

“The bigger challenge was the way the company’s brands were structured. We looked at this from a customer’s perspective and ensured segmented brands such as CompliantCloud.com were positioned to leverage the incredible equity that already existed within the Odyssey VC brand.”

Fionnan Friel, Head of Business Solutions & Co Founder at Odyssey VC said the changes to the Odyssey VC business extend beyond the cosmetic with a renewed focus on the growing number of digital transformation opportunities emerging in the industry.

“Over the past few years, we have been examining the challenges across the market and with every project, we felt that the wheel was being reinvented each time. That consistency of approach and the consistency of deliverables wasn’t there, ultimately adding to project costs, complexity and frustration for companies. We have always known there was a better way and have seen a hugely positive response from our clients right across the globe as we roll out this exciting new phase at Odyssey VC.”

Main image at top: Totem creative managing director Colin Byrne and Oisin Curran, CEO of Odyssey VC

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.

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