National Enterprise Town Awards: Newbridge

We are profiling all the towns to enter this year’s National Enterprise Town Awards. Today we are looking at Newbridge, Co Kildare.

As a large town, Newbridge is a self-sustained regional economic driver. This is reflected in the range of companies located in the town, such as Pfizer, Oral B and Bord na Mona.

Its sectoral strengths lie in high-tech manufacturing and research, ICT, food production, public administration, wholesale and retail trade, banking, tourism and bloodstock.

“A very positive momentum is emerging in Newbridge, particularly on the part of the business community”

Indeed, in many respects, Newbridge can well be regarded as the commercial heart of the thoroughbred county.

The opening of the Whitewater Shopping Centre in April 2016 has also contributed to the development of a modern, attractive town centre appropriate for an emerging urban centre of regional importance. This development has also reinforced Newbridge as a key commercial and retail destination.

Given its strategic location as well as a state-of-the-art infrastructure, particularly in terms of roads, water services and community facilities, it is no surprise that it is also emerged as a much sought-after destination for residential development.

The very recent substantial investment by Lidl, in the form of a new regional hub, also represents a significant vote of confidence and may well act as a catalyst for other exciting commercial developments in zoned lands to the north east of the town.

Newbridge is also a vibrant centre for the bloodstock industry, being host to Horse Racing Ireland as well as a number of well-known stud farms.

Newbridge’s cultural quarter

The local authority, in partnership with the local community, has also been proactive in bringing forward plans for an exciting new cultural quarter to encompass the new St. Conleth s Square, a significant upgrade of the George s Street area, the re-development of Market Square as well as the new central library.

These potentially transformational plans have received approval to proceed to the next stage of urban regeneration and development funding (URDF). In turn, these will be dovetailed with the emerging traffic plan which has the strong support of the National Transport Authority.

These initiatives serve as examples of the elected members, officials, wider community and other stakeholders working collaboratively for the benefit of Newbridge.

Indeed, a very positive momentum is emerging in Newbridge, particularly on the part of the business community. Recent events organised by the Local Enterprise Office in terms of “Start your own Business” or participation in the Shopfront Scheme have evoked very considerable interest.

Pictured above: Main Street, Newbridge, Co Kildare. Image: William Murphy/Flickr (CC BY-SA 2.0)

Published by John Kennedy (

Published: 5 September, 2019