Considering a new business idea? Want to move into a new market? Concerned about protecting your brand or differentiating yourself from a competitor?

If so, then domain names are likely to be one of your first considerations. Domain names are an important asset for every business. For startups, brand development increasingly revolves around the availability and suitability of a domain name.

For established businesses, domain names can leverage an existing brand or, in some instances, limit a business’s development because it hasn’t secured a good domain name for a particular product or service or for a new geographical market.

For established businesses, domain names can leverage an existing brand or, in some instances, limit a business’s development because it hasn’t secured a good domain name for a particular product or service or for a new geographical market.

Three new guides from ThinkBusiness.ie are designed to help Irish businesses understand and manage domains names:

  • The introductory guide to domains takes the mystery out of TLDs, DNS and other domain-related terms
  • The guide to choosing a domain name provides advice on whether you should buy a .ie, .com or other ‘extensions’, whether you need to buy multiple domains, how to deal with duplication and what’s involved in buying and selling domains
  • The guide to registering a domain name offers step-by-step instructions on choosing top-level and second-level domains, selecting registrars and resellers, checking availability and completing the registration process

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