MarketStar to create 300 new jobs in Dublin

Expansion will bring MarketStar’s overall Dublin headcount to 500 people by 2025.

B2B revenue acceleration business MarketStar is to create 300 new jobs over the next three years in Dublin.

The expansion will strengthen MarketStar’s international capabilities and delivery model built for clients that are focused on growth and scaling globally.

“There is no better expansion point for our global operation than right here in Ireland”

“It is a remarkable expansion that will bring the company’s total workforce here to 500 by 2025. MarketStar is a global leader in its field, and this new HQ will provide a great platform to highlight our highly skilled workforce to the world,” Tánaiste and Minister of Enterprise, Trade and Employment Leo Varadkar, TD, said.

Expansion follows Dublin acquisition

Founded in 1988, MarketStar now employs more than 1,750 employees worldwide, with its global headquarters in Ogden, Utah.

In 2019, MarketStar acquired Product2Market, a leading Irish inside sales and sales development agency based in Dublin. The expansion of the European headquarters in Dublin, following the integration of Product2Market, has positioned MarketStar as a strong global leader in sales and revenue acceleration, and a business destination for Dublin’s talented workforce. At the time of the P2M acquisition, there were 100 employees in Dublin.

Since that time, MarketStar has doubled the number of jobs and revenue based in Dublin. The company joins world-leading brands like SalesForce, Bank of America, Mastercard, and others in the Central Park community, which also includes apartments, retail space, dining, and lodging.

“Establishing Dublin as our EMEA headquarters marks an exciting milestone in our overall growth strategy, solidifying our commitment to the European market and strengthening our global sales capabilities,” said Keith Titus, president, and CEO of MarketStar.

“We will continue to thoughtfully expand our global footprint, and this new Central Park facility enables MarketStar to work from a position of strength in the European market to enable growth for our clients and employees.”

“There is no better expansion point for our global operation than right here in Ireland,” added Jonathan Blythe, vice-president and head of EMEA at MarketStar. “We have people representing 38 nationalities, speaking twenty different languages, and covering three regions. When you combine the level of talent available in Ireland with the vision and financial commitment provided by MarketStar, we see nothing but growth and expansion for our great workforce and the companies we do business with. It’s an exciting time to be with MarketStar in Dublin.”

Currently, the Dublin headquarters provides client coverage in Europe and the Middle East, Latin America, and Asia Pacific.

Commenting on the announcement Martin Shanahan, CEO, IDA Ireland said: “Ireland has a proven track record of being an attractive location for global BPO companies looking to access a well-established talent pool to serve a growing client base in the EMEA region. I wish the team well in their new office building and offer the company the ongoing support of IDA Ireland.”


John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.