Pointy is an Irish invention that makes it easy for customers to find what they’re looking for in local stores all around the world.

In Dublin alone 15% of all stores use Pointy. The company is one of Ireland’s tech success stories, serving 7,000 stores across all 50 states in the US. The founders recently raised $12m to help accelerate their growth.

Here we talk to Mark Cummins, CEO and co-founder of Pointy about his career to date including his first startup, what it was like working for Google and why he left the search giant to start another business. 

We also ask him how to approach investors and raise money. 

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