Acquisitions boost Mail Metrics revenues by €12m

Dublin customer communications platform Mail Metrics has revealed two strategic acquisitions that will position it to become a significant player in the UK.

Mail Metrics has made two strategic acquisitions including Persona in Dublin and Forth in Northern Ireland that will accelerate the growth in the business and will add €12m to its annual recurring revenue.

The acquisitive growth will see the company become a significant player in the outsourced customer communications market in the UK and employee numbers surge to 100 people.

“Revenues have increased steadily for the past number of years with the business experiencing average growth rates of approximately 40pc year on year”

Mail Metrics has purchased a majority share in its long-term commercial partner Persona, the Dublin based provider of secure printing and document management solutions to companies in the financial services and government sectors. Persona was founded in 1971 and is based in Clonshaugh.

Separately, and with operations in Bangor, Northern Ireland and Edinburgh, Scotland, Mail Metrics has fully acquired Forth Communications. For 30 years, Forth has delivered complex and demanding communication solutions for some of the largest financial services, utilities, health and government providers in the UK providing Mail Metrics with a solid platform for expansion in the UK market. In Northern Ireland current clients include Power NI and Progressive Building Society while in the UK clients include Royal London and Scottish Friendly

Getting the message out

Mail Metrics is actively seeking to add to the personnel in both firms as it manages the growth in demand for its services. No financial details of the deals have been released. Following the acquisitions, the Mail Metrics Group will be led by Nick Keegan as Group CEO.

“We believe that there is significant potential in the UK market for our technology platform,” Keegan said. “Revenues have increased steadily for the past number of years with the business experiencing average growth rates of approximately 40pc year on year. In taking this step, we have created a blended offering which delivers both digital communications and print/mail communications in one seamless solution.”

Mail Metrics typically works with firms in regulated industries including financial services and healthcare where the emergence of digital channels, greater compliance demands, and increasing costs to serve, are changing how large entities approach the management of their customer communications.

As a result, Mail Metrics handles millions of business critical, regulatory and customer communications each year ranging from renewal notices, claims correspondence and healthcare information to general customer communications.

Mail Metrics, ranked 15th in the Deloitte Fast 50 Awards, now employs 100 people between its operations in Dublin, Bangor, Edinburgh and Warsaw. Blue-Chip clients include many notable financial services companies and government organisations.

Its 40,000 sq. ft. Operations Centre in North Dublin is a secure, specialist facility for the processing of millions of inbound and outbound mail items via state-of-the-art print, mailing and document scanning technologies. 

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.