Love Irish Food reveals €150k ‘winner takes all’ brand bursary

Love Irish Food’s network of member brands support more than 12,000 Irish food jobs.

The award, launched in partnership with Exterion Media, provides Love Irish Food member brands with a chance to win a fully funded national out-of-home advertising campaign from Exterion Media through its retail network as well as trade marketing support from Checkout Magazine.

Owens DDB will offer a creative bursary, while Innovate Solutions will offer a product development package. In addition, Bank of Ireland has also come on board to provide a financial wellbeing business health check to the winner. This will bring the total prize-fund of the award to in excess of €150,000 for 2022.

“The aftermath of Covid-19, as well as Brexit, have impacted Irish food companies and caused much uncertainty in the market over the last 18 months”

As in previous brand development award campaigns, Love Irish Food and Exterion Media will collaborate with and support the winning brand to plan a campaign that will optimise their business and marketing objectives for the year ahead.

Make an impact

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Roisin O’Shea, head of Food Sector at Bank of Ireland

“The Love Irish Food Brand Development Award is a most unique Irish food industry award,” Kieran Rumley, Executive Director, Love Irish Food said. “The aftermath of Covid-19, as well as Brexit, have impacted Irish food companies and caused much uncertainty in the market over the last 18 months.

“In recent months, companies have felt a dramatic increase in input costs, leading companies to urgently review their bills of materials and unit costs in forming their plans for the year ahead. This award will give the winner the assurance that they will be able to carry out an impactful business and advertising campaign worth in excess of €150,000 in 2022 and reach their target consumers nationwide.

“We at Love Irish Food are very proud of this award which helps promote and support an Irish produced food and drink brand with practical help and assistance. The award will provide Love Irish Food SME brand producers with the opportunity to advertise to Irish consumers on a national level, giving them a huge opportunity to build brand awareness, connect with their target audience and have a robust business understanding of their company.”

The competition is a simple two-phase process. To enter, Love Irish Food member brands must register here on Registrations are open until December 3rd 2021. The second phase involves a completed submission to be submitted by 5.30pm Friday 14 January, 2022.

“We are delighted to support the Love Irish Food Development Award this year,” said Roisin O’Shea, head of Food Sector at Bank of Ireland.

“Since its foundation Love Irish Food has done a fantastic job raising awareness amongst Irish consumer about the quality of Irish Food and educating them about the important role local Irish Food companies have in sustaining employment around the country.

The judging panel comprises Kieran Rumley, executive director, Love Irish Food and Antoinette O’Callaghan, marketing manager, Exterion Media. A shortlist of competitors will then be interviewed by the judging panel with the winner announced on 27th January 2022.

Golden Bake won the 2019 Love Irish Food Brand Development Award.

Robin Jones, managing director of Golden Bake said: “It was a huge achievement for Golden Bake to win the 2019 Love Irish Food Brand Development Award. The award gave us the opportunity to further promote our business throughout Ireland, highlight our Irish heritage and the local ingredients we use. We would encourage Love Irish Food members to apply for this award which truly has the ability to drive brand awareness and sales.”

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.