Lidl Ireland continues to innovate with rewards app

A supermarket first, Lidl Plus app will save customers at least €10 on their groceries each week and is the only entirely digital instant rewards system in Ireland.

Lidl Ireland has announced the introduction of Lidl Plus, the retailer’s new and innovative instant rewards app which delivers incredible savings and benefits to customers across their network of 163 stores throughout Ireland.

A market first, Lidl Plus is designed to deliver customers with instant rewards and at least €10 instant savings each week through a range of discounts across Lidl’s selection of 2,500 permanently listed items.

To avail, customers must download the app to their phone, activate their weekly coupons and scan at the checkout every time they shop.

Customers can also scan their Lidl Plus app at the check out to receive a ‘Scratch & Win’, digital scratch card which can be redeemed in-store. Scratch & Win prizes are instant and will entitle customers to further savings on Lidl’s quality products.

The retailer had initially planned on a soft launch period for employees in early July, however the company brought forward the initiative as customers were keen to avail of the offering.

“Not only is this a market first, but it demonstrates Lidl’s leadership in digital innovation”

Research conducted by Amárach for Lidl Ireland shows that Ireland is a nation of savers, with the majority (93pc) looking to make a saving in a supermarket or retail store. 50pc of Irish adults agree that they are very good at saving and over four in ten claim they are always on the lookout for a bargain. It also found that just over half (51pc) of Irish adults would travel up to 20 minutes to a supermarket to make a saving, with seven in ten 18-24-year olds likely to travel further to make a saving.

“Not only is this a market first, but it demonstrates Lidl’s leadership in digital innovation,” said John Paul Scally, managing director of Lidl Ireland.

“No doubt the past few months have been extremely trying and many of our customers have felt the financial impacts of the Covid-19 pandemic. As the country moves into the recovery phase, we want to do everything we can to deliver even more value to our loyal customers.

“We had planned to keep Lidl Plus under wraps a little longer, but our curious customers uncovered the app, quickly shooting it to the #1 slot on the App Store almost immediately. We are pleased to see such incredible customer engagement early on and look forward to helping our customers avail of even more incredible savings with Lidl Plus right now,” he finished.

Customers will benefit from a number of additional features including a store locator to search for their closest Lidl store whether in Ireland or abroad, digital receipts for every transaction that will be stored in their app, as well as being able to browse Lidl’s weekly leaflets and seasonal brochures.

Once downloaded, Lidl Plus can be used in all Lidl Plus enabled countries so customers can continue to avail of Lidl Plus savings when they travel abroad.

Lidl Plus is now available to download on the iOS and Android app stores. To find out more about Lidl Plus, please visit www.lidlplus.ie.

By Stephen Larkin

Published: 15 July, 2020