KudosHealth launches campaign for Irish frontline heroes

The Irish tech start-up wants to provide nurses and frontline healthcare workers with a free health benefits app.

KudosHealth, an Irish tech start-up, has launched a GoFundMe campaign to provide nurses and frontline healthcare workers with more than €1m worth of free employee health and wellbeing benefits.

The aim of the campaign is to raise the money to fund the project. It estimates it could cost €100,000 to provide the service at cost price for around 100,000 health care workers.

Established in Sligo in 2017, KudosHealth launched its online engagement tool that same year which allows companies to reward staff for their healthy activity and engages employees of all fitness levels.   

The aim of the digital health platform, which is accessed through the KudosHealth app, is to incentivise and motivate employees to track, manage and improve their own health in the areas of physical activity, nutrition, mindfulness and sleep.

“Our doctors and nurses have some of the most physically and psychologically demanding roles in the community”

By using common wearable devices such as Fitbits or health apps, employees earn points which can be redeemed for discounts in local stores. Participating employees receive perks and discounts worth between €500 and €1,000 every year for tracking and improving their health.

Declan Trumble, CEO of KudosHealth, said he got the idea to try and provide this service for free to healthcare workers after hearing President Michael D. Higgins speak about frontline workers’ pay on The Late Late Show last month.

“Our doctors and nurses have some of the most physically and psychologically demanding roles in the community yet typically don’t get the same employee health and wellbeing benefits as many in the private sector get from their large corporate employers.

“Due to shift work and long working hours, it is often difficult for healthcare staff — who are under even more pressure and stress since the arrival of Covid-19 — to find time needed to look after their own health and participate in workplace health initiatives that can often be time and location dependent. It’s at times like this during a global pandemic we realise the resilience and courage that these frontline healthcare workers have, just to come to work and do their jobs and that’s why we wanted to help.

Declan Trumble, CEO KudosHealth

“We wanted to provide them with something that would be worthwhile and last long after Covid-19 has been eradicated. However, as a start-up we just don’t have the financial resources to provide new software and continuous support to manage such a large initiative for free, so we opted to run a GoFundMe campaign,” he added.

“ It’s at times like this during a global pandemic we realise the resilience and courage that these frontline healthcare workers have, just to come to work and do their jobs and that’s why we wanted to help”

Mr Trumble added that companies in the Irish private spend over €200m a year on health and well-being programmes but it is generally not provided to those in the public sector due to tight budgets.

“Corporate well-being programmes have been around for a long time, and large companies understand the value that they bring to an organisation, helping them to create a company culture focused around the health and well-being of the employees, understanding that healthier, happier employees are good for business, employee health programmes can help reduce absences due to sickness and illness, improve productivity, and attract and retain staff,” he finished.

If you would like to donate to the GoFundMe campaign, click here KudosHealth GoFundMe.

By Stephen Larkin
Published: 23 June, 2020