Killowen Farm’s yogurt is the only yogurt sold in the world’s most luxurious hotel, the Burj Al Arab in Dubai. How did this small Irish firm reach such heights?
A small Wexford firm, Killowen Farm, transformed its traditional farm assets and diversified into the yogurt market.
It now successfully sells its products around the world against lots of global brands with big marketing budgets. The company is doing this with authority and conviction in the premium segment in particular. Alan O’Neill, The Change Agent, joins them to discuss how a small firm can still dazzle the world’s best.