Dublin firm Keywords Studios expands in Mexico and Poland

Dublin-headquartered video gaming giant Keywords Studios has revealed it plans to expand operations in Mexico and Poland to support its growing markets in North America and Europe respectively.

Keywords Studios has been on a mammoth growth curve through an acquisition spree that has seen it acquire games support services across the world, including the UK, US, Canada, Japan, Poland, India, the Philippines and Spain, in the past year.

The London AIM-listed company has more than 42 facilities in 20 countries worldwide.

“Demand from new game streaming services has continued to drive volume increases for us”

Recent acquisitions include Dutch firm GetSocial and Japanese games developer Wizcorp.

Game on

The Sandyford-based company was established in Dublin in 1998 by Giorgio Guastalla and Teresa Luppino.

It works on video game development for gaming giants such as Electronic Arts, Activision Blizzard, Warner Bros, Riot Games, Sony, Supercell, Take-Two, Ubisoft and Nintendo.

In Katowice, Poland, where it opened a Player Support studio last year, Keywords has invested in expanded premises to now offer both Localisation QA and Functionality QA services. Primarily tailored to Keywords’ European clients’ needs, the facility has grown to 290 seats, with a further 160 capacity secured.

In Mexico City, where Keywords is already a leader in audio and localisation in Latin-American Spanish, the company has invested in a new facility with space for up to 150 seats, with options to extend further.

In recent weeks Keywords reported its first half (H1) financial results that showed a 39pc surge in revenues to €153.1m, up from €110m a year earlier.

The strong growth was driven by particularly strong growth in the company’s functional testing and game development (engineering) service lines.

In particular, the company is benefiting from the rise and rise of popular online streamed games such as Fortnite

“Demand from new game streaming services has continued to drive volume increases for us, and we continue to benefit from clients increasing the number of services acquired from Keywords with 113 clients now taking three or more services,” said Keywords Studio CEO Andrew Day.

“I’m particularly pleased with the progress in building our Game Development services which we first entered only two years ago and, with further acquisitions still to come, is well set to become our largest service line by revenue.

“We continue to review a healthy pipeline of acquisition candidates in line with our strategy to build our business both organically and through acquisition. The new, enlarged banking facility will give us the flexibility and headroom to deliver that strategy and further enhance shareholder value.”

Gaming image: Minerva Studio/Shutterstock

Written by John Kennedy (john.kennedy3@boi.com)

Published: 29 August, 2019