Irish UXDX conference business exports its model to Australia

Dublin conference founders establish Asia-Pacific UXDX conference to tackle the digital transformation failure rate.

Irish conference business UXDX refuses to be held back by the pandemic and has revealed plans to launch its inaugural UXDX APAC conference, taking place 4 to 5 March 2021.

Since 2016, UXDX has organised five conferences in Dublin and 30 global community events, primarily in Europe and recently branching out to the US. Over 15,000 people have taken part in UXDX events focussing on global and local player’s experiences, successes and failures, to help companies improve processes to accelerate product success.

“We’ve looked at what online can offer that physical events can’t, to give attendees more control of learning and career advancement”

Digital transformation initiatives are the top priority for APAC organisations which led founders of UXDX, Rory and Catherine Madden, to establish an Asia-Pacific UXDX conference whose mission is to tackle the digital transformation failure rate.

Netflix-style talks

Man in green t-shirt addressing a crowd.

“Some conferences are looking to replicate an offline conference, but online,” said UXDX co-founder Catherine Madden. “We think this is missing a huge opportunity for improvement. We’ve looked at what online can offer that physical events can’t, to give attendees more control of learning and career advancement.

“Sydney’s tech community is one of the fastest growing on the planet”

“We will release Netflix-style talks each night for attendees to watch in their own time. This allows participants to get much more involved in the interactive speaker sessions, where they can answer those burning questions, and the workshops, where they can hone their skills. We are facilitating easier networking, through curated Birds of a Feather sessions and relevant 1-on-1’s to take away the challenge of finding people with similar interests.”

“Having consulted to companies like Stockland, Westpac and also in Government, I’ve seen the challenges Australian companies face and the opportunities to gain – tech is becoming central to the business and you can no longer afford the inefficiencies of building products using traditional project style delivery,” said UXDX co-founder Rory Madden.

“We’re keen to help companies all across the APAC region as they make the shift from projects to product teams.”

From projects to product

The UXDX APAC 2021 conference will deliver on-demand online content through keynote talks, workshops and panel discussions from global industry leaders. In 2022, UXDX APAC will take place physically in Sydney.

The first speakers from Westpac, eBay, Xero, Grab & SEEK have been confirmed for the March event.

The original UXDX event, now in its 5th year, gathers over 2,000 CTOs, CIOs, product managers, UX researchers, designers and developers to share best practices on how teams adopt and change to improve product delivery in organisations.

Unlike other product conferences, the content is inspired by the ‘UXDX Framework’ and the three themes of efficiency, effectiveness and sustainability in product development.

“Team Sydney is very excited to be working with UXDX to re-imagine the inaugural 2021 UXDX APAC conference in a virtual environment from Sydney, Australia,” said Lyn Lewis-Smith, CEO of BESydney.

“Sydney’s tech community is one of the fastest growing on the planet, and this immersive event will be a great “teaser” to your real-life experience of our inspirational city of opportunity when we welcome the UXDX global community in person in 2022.”

Pictured at top: UXDX co-founder Rory Madden

Written by John Kennedy (

Published: 29 September, 2020