First-of-its-kind Irish organic baby skincare range launches

The brand, which is the brainchild of Dublin mum Joanne O’Brien, was established in 2019 after Joanne spotted a gap in the market.

Irish online baby boutique Petit Avenue has partnered with MeeGo UK to bring its Little Organics baby skincare range to the Irish market.

Little Organics products are made in Ireland using Irish spring water and natural ingredients which are derived from sustainable sources and are completely vegan and vegetarian friendly. All ingredients are grown and produced using sustainable practices, which is of growing importance to Irish consumers. 

The product range features shampoo, bubble bath, body wash, hand wash and hand sanitising foam. They are made using ingredients that meet the same standards as organic food. This means no pesticides, chemicals or fertilisers which can cause irritation and increased sensitivity and clogging. 

“As a mum myself, I know the importance of using only the purest products on your baby’s skin”

Irish entrepreneur Joanne O’Brien, who founded the Petit Avenue brand, spotted an opportunity to bring Little Organics to the Irish market when she began using it on her son who suffered with eczema and sensitive skin, and seen the fantastic difference that the switch to organic skincare made.

 “I wanted to make this fantastic Irish made organic skincare range available to the Irish market. It’s currently just launched on my own online store but I am also speaking to retailers nationwide to make this amazing product available throughout the country,” Joanne said.

Joanne O’Brien

“As a mum myself, I know the importance of using only the purest products on your baby’s skin. Halal certification is very difficult to get on any product – it represents the upmost purity of ingredients used. The spring water is also a key product component.”

“Many conventional skincare products contain chemicals such as phthalates and parabens. These known carcinogens can put pressure on the immune, reproductive, and endocrine systems. The more synthetic products used, the higher toxic concentrations can enter and accumulate in a baby’s body. Choosing a natural skincare regime for my baby has worked wonders and I look forward to bringing this product to the Irish market,” she added. 

Bringing a product to market can be difficult with lengthy processes involved, but Joanne says it was easier than expected, which she puts down to the fact that the products are manufactured in Ireland. 

“We can liaise with the manufacturer on the same time zone, the same language and easily access the manufacturing facility. Another benefit was that we didn’t have any logistical issues with the product production being made in Ireland as we are not awaiting overseas shipments. 

“Shipments from overseas during the pandemic was hugely delayed in various segments, along with countries entering different stages of lockdown at different times it could have been hugely problematic for us.”

“Halal certification is very difficult to get on any product – it represents the upmost purity of ingredients used”

The company has just launched its core product range which consists of  “six essential” natural baby skincare products, while plans are already in place to expand the product range. 

“The dream would be to have a full range of all baby essential items such as organic soothers, teething rings, supplements and even baby food.

“Our organic skincare products are actually made using ingredients that meet the same standards as organic foods, so these products go hand-in-hand. We do currently have additional products in the testing and development stages, but it does take a long time until they can reach an approved stage. For example, the halal certification we have received takes two years to obtain so it is a very lengthy process,” she finished. 

The halal certifcation is awarded to products which are made of all natural plant-based ingredients, with no animal or absorbable alcohol ingredients used.

To learn more about Little Organics or to view all of the company’s product, you can visit the Petit Avenue website here

By Stephen Larkin

Published: 22 October, 2020