Now that we’re more than halfway through 2019, it’s time to examine the year’s most popular beauty trends in Ireland so far.

While common cosmetic procedures such as breast augmentation remain high on the list, lesser-known approaches are also coming into fashion and although many are safe to pursue, there’s one or two you might want to avoid before they become more established and trusted within the lucrative Irish beauty market.

Cosmetic surgery trends

While we’re nowhere near the consumption levels of our US or even western-European counterparts when it comes to demand for cosmetic surgery, 2019 has seen record growth in popularity and the days of any sense of ‘taboo’ around the topic are truly a thing of the past.

Here are some of the emerging trends within the cosmetic space over the past twelve months:

Ultrasonic nose jobs

More and more Irish people are seeking non-invasive approaches to common cosmetic procedures. There’s been a rise in ultrasonic nose jobs, and when you consider some of the horror stories you hear from surgical rhinoplasty, you can see why.

Those who carry out ultrasonic nose jobs throw away their chisels and scalpels in favour of high-energy ultrasonic waves. They can still shape noses, but you need to choose a well-reputed practitioner for this to work.

Breast augmentation

As a cosmetic surgery trend that’s been popular for some time now, breast augmentation isn’t showing any signs of disappearing. Today, cosmetic surgeons have access to a broader range of techniques.

In addition to minimising scarring, they can use implant shapes that complement the patient’s natural contours. As a result, breast augmentation now delivers more subtle results than the implants of the 1990s.

Temporal (mini) facelift

While facelifts are still popular, patients are requesting procedures that come with less downtime. As the temporal facelift is minimally invasive and only requires a local anaesthetic, patients can return to work the next day. Fewer incisions are required, and they’re generally gentler. At the same time, the mini-facelift still yields amazing results.

Hair transplants

Many surgeons are now reporting a surge in the number of hair transplant requests they see from men. It’s believed that a more open approach to male aesthetics and improved surgical techniques have come together to make these procedures more appealing. The success rate is higher than ever, and the results are both rapid and subtle.

Non-cosmetic treatment trends

Aesthetic clinics have seen a huge surge in popularity among Irish consumers over the past decade, with many opting for less-invasive non-cosmetic treatments which can be easier on the body (and bank balance) with similar results. Some popular treatments include:

Ultrasound facelift

Sometimes referred to as High-Intensity Focused Ultrasound (or ‘HIFU’), this treatment offers many of the medium-term benefits of a traditional facelift, without the fear of a scalpel or local anaesthetic.

The process involves the use of ultrasound to safely tighten and lift the facial skin and are designed in such a way that the surface of your skin will be protected while simultaneously ensuring that the laser energy penetrates the foundation and dermis layers, where fat deposits are found and structural weaknesses tend to stem from.

Mesotherapy

Derived from French medicinal practices from the 1950s, this technique can be used to treat many areas including facelifts, hair restoration and fat reduction via the application of micro-injections of amino acids and vitamins into the layer of the skin called the ‘mesoderm’.

This mesoderm is where ‘mesotherapy’ gets its name from and its prominent rise in popularity in Ireland has seen mesotherapy become a staple on the menu of offerings at all major beauty clinics in recent years.

Cryotherapy

With origins in Ancient Greece, the art of cryotherapy aka ‘cold therapy’ is hitting Irish high street beauticians at a fast pace due to its low levels of intrusion and general affordability.

The procedure itself involves treating benign lesions on the skin which can dramatically reduce the appearance of skin imperfections, erasing unwanted tissues without interfering with the healthy tissues that surround your specific problem area.

Microneedling

Microneedling is best defined as a dermaroller procedure that uses small needles to prick the skin, meaning it’s not for the faint-hearted, but it’s certainly the ‘in-thing’ among A-List celebrities and beauty influencers including Kim Kardashian in 2019.

The main purpose of this treatment is to promote the generation of newly-formed collagen and skin tissue for smoother, firmer, more toned skin on the treatment area, and the results are reportedly outstanding. Mostly used on the face and may treat various scars, wrinkles and large pores.

Some emerging cosmetic surgery trends to avoid

Although we’d all like to think that surgery is always safe, some trends are unnecessary. They’re growing in popularity, but that doesn’t mean they’re worth pursuing.

Low-cost cosmetic surgery abroad

Seeking low-cost cosmetic surgery in a foreign land can often mean you’re not protected by the stringent protection measures and safety standards in place to safeguard you here in Ireland. You simply can’t be sure of the safety or hygiene standards when you choose to take that leap into a non-protected geography.

Additionally, it’s inadvisable to pursue surgery with a clinician who can’t provide you with the relevant aftercare because they’re thousands of miles away.

Brazilian ‘butt lifts’

Brazilian butt lifts involve injecting fat from another area of your body into your derriere. Unfortunately, there have been one or two high-profile cases where patients have died as a result of fatal clots. With important arteries running close to the injection site, this is a procedure you must always approach with caution.

Research your options before deciding what’s best for you

With 2019 blending some old and new cosmetic surgery trends, the year may throw us some more surprises yet.

Regardless of which procedure you choose to opt for (if any), it’s vital to educate yourself on the process, the benefits and the potential contraindications should it not prove what you were looking for – it’s vital you do your homework, contact the relevant practitioner and ensure your body is compatible with the journey ahead.

As ever, it pays to always aim for a clinician who’s adequately indemnified and who has plenty of experience. Consider factors such as aftercare and choose an option that keeps you safe.

Written by Rachel Stires from Wolfgang Media (rachel@wolfgangdigital.com)

Published on 30 July, 2019

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