Almost half of Irish adults want to be a social media influencer

1-in-5 Irish people would favour social media likes over praise from their boss for good work.

A new survey has revealed that 48% of adults in Ireland would like to be an influencer in addition to their existing job, while 13% would like it as their main source of income.

Not only that but illustrating how deeply social media has inveigled its way into our lives, as many as one-in-five (21%) Irish people have stated they would favour social media likes over praise from their boss for good work.

“Platforms like TikTok and Instagram have created even more opportunities for people to share content, go viral and build an audience, making the idea of earning a living online more achievable and appealing than ever”

Interestingly, at 29%, men are considerably more likely than women (19%) to favour online recognition. Meanwhile, Gen Z (39%) is the most likely generation to choose recognition on social media.

The survey of 1,000 adults across Ireland by Censuswide on behalf of high-speed broadband firm Pure Telecom found that men (58%) are more likely than women (45%) to aspire to become online influencers. In fact, 21% of men would like it to be their main source of income, versus 11% of women.

So, you want to be an influencer?

Man wearing shorts and a business suit.

Pure Telecom CEO Paul Connell

The broadband company also found that at 78%, Gen Z adults are significantly more likely than all other generations to want a job as an influencer. However, there are also considerable aspirations among the older generations – Millennials (47%), Gen X (34%), and Baby Boomers (25%).

Geographically, Meath (60%) and Carlow (60%) have the highest proportion of residents who would like to be influencers, followed by Wexford (57%) and Laois (53%).

“The online world now forms a significant part of our daily lives. So much of what we do is now online – socialising, shopping, learning – so it’s natural that many people want their careers to be online, too,” said Paul Connell, CEO of Pure Telecom.

“We always expect the younger generations to be more drawn to the digital world, but it is interesting to see that even the older generations have aspirations of becoming influencers. And, our research shows that a significant proportion of all generations believe that recognition on social media trumps praise from their boss!

“Platforms like TikTok and Instagram have created even more opportunities for people to share content, go viral and build an audience, making the idea of earning a living online more achievable and appealing than ever. As an Irish-owned broadband company, Pure Telecom is proud to provide the best value high-speed broadband to support aspiring content creators in Ireland,” said Connell.

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.

Recommended