In what is one of the longest-running sponsorships in Irish sport, PwC has signed a four-year partnership with the Irish Rugby and Football Union (IRFU).

This will extend PwC’s support of the IRFU until December 2023.

The deal, described as “an all-encompassing partnership to advance the future of Irish rugby” includes the renewal of key sponsorships of Men’s International U20s, U19s and U18s teams and, new under this contract, the U18s Women’s and Men’s Interprovincial Championships.

“We want to help them think beyond what they are to what they can be and, to help show them that for whatever this next chapter holds, the future is green”

PwC is now also the main sponsor of the National Training Squad programme (previously the Elite Player Development Pathway) to develop talented underage club and schools players.

Nurturing talent on and off the pitch

Pwc Ireland managing partner Feargal O’Rourke said the sponsorship investment is built around nurturing talent, growing resilience and supporting ambition – vital qualities in the workplace and on the field.

For example, PwC has worked with the IRFU to build and deliver a series of development workshops to help the underage players to be equipped with the digital and social skills needed for their professional careers, both within and outside of rugby.

“Last year’s Six Nations Grand Slam win by Ireland’s U20s was a powerful testament to the skill, drive and hard work of remarkable young athletes – and PwC was delighted to be part of it,” O’Rourke said.

“Now we look forward to nurturing and supporting the transformation of our next generation of elite players, both women and men. At PwC, we want to help them think beyond what they are to what they can be and, to help show them that for whatever this next chapter holds, the future is green.”

Nicholas Comyn, IRFU president, said that PwC’s support both on and off the pitch in terms of personal development has been “invaluable in helping us to develop well-rounded players of the future.

“We are also delighted that this new contract marks the beginning of PwC’s sponsorship of the U18 Women’s Interprovincial Championships, a key component of the development pathway in women’s rugby. We look forward to continuing to build and grow the long-standing partnership in the years to come,” said Comyn.

Written by John Kennedy (john.kennedy3@boi.com)

Published: 16 January, 2020

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