Ireland’s country domain almost doubles in five years

Ireland’s country domain .ie has grown by 40pc since 2014, which was fueled by registration rule changes, Brexit and social network limitations.

Ireland’s domain, .ie, saw a growth of 40pc in the last five years, according to IE Domain Registry’s (IEDR) biannual domain report, with the majority (80pc) registered by businesses and self-employed entrepreneurs.

IE Domain Registry is the national registry for .ie domain names and is responsible for the management and administration of Ireland’s official internet domain, .ie, in the interest of the Irish and global internet communities.

“.ie remains the digital gold standard for Irish businesses, entrepreneurs, communities, and individuals that want to build or enhance their online presence”

The total .ie domain database grew by 8.3pc in the first half of 2019 compared to the same period last year, and by 39.7pc compared to the same period five years ago, according to new figures published.

This year did see a small year-on-year decrease in new .ie registrations (-5.9pc), but this is a direct result of the ‘post-liberalisation cooldown’ trend. In March 2018, IE Domain Registry liberalised .ie registration rules by making it easier and faster for people to register a .ie domain by removing the requirement for registrants to prove their claim to their desired .ie domain. This resulted in an unprecedented surge in new .ie registrations in the H1 2018 period; registrations have since returned to normal levels.

There was a growth in .ie registrations from Great Britain this year which suggests an ongoing “Brexit effect” as companies move to secure online assets in Ireland. British-registered domains made up almost half of the 24,009 domains registered abroad. A domain can be registered by an international party provided they can prove their connection to the island of Ireland.

“Growth in .ie domain registrations from Great Britain suggests that more British businesses are securing their online assets in Ireland ahead of any potential Brexit-related migration”

Commenting on the report, David Curtin, chief executive of IE Domain Registry, said, “.ie remains the digital gold standard for Irish businesses, entrepreneurs, communities, and individuals that want to build or enhance their online presence. For Irish businesses that sell online, .ie represents authenticity and trustworthiness, factors that are hugely important for e-commerce and consumers’ peace of mind. For individuals, a .ie domain has benefits over a social media presence, particularly in terms of control over content and reach, which many social networks restrict as they continue to change their algorithms.

“Positive increases in domain resales indicate a growing global recognition of the intrinsic value of the .ie brand, while the long-term growth in .ie domain registrations from Great Britain suggests that more British businesses are securing their online assets in Ireland ahead of any potential Brexit-related migration.”

The .ie Domain Profile Report is a biannual analysis of the .ie domain database. The H1 2019 report covers the period 1 January–30 June 2019. Click here to read the Domain Profile Report in full.

Written by Stephen Larkin

Published: 16 August, 2019

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