Twitter is a fast-paced social media channel with a rolling, newsfeed-style interface. It’s not for everyone though. You need to weigh up the pros and cons of spending time managing your business’s Twitter feed.

Twitter can give businesses a fantastic platform on which to attract new and existing customers, and post interactive content. It has millions of users, so how can you stand out from the crowd. Below are ten reasons why SMEs use Twitter:

To create brand awareness:

There are plenty of ways you can do this on Twitter, from developing an attractive profile page to the way you engage with other users.

 To engage with customers, other businesses and influencers

Twitter gives you the chance to ‘follow’ different types of users, and you can tailor your message accordingly.

To boost traditional PR and marketing efforts

Social media is a hugely important part of the way businesses communicate their brand to customers.

To get news and views in real time

Twitter’s interface means that you are kept up to date on relevant issues if and when you follow the right people.

To create or join a community of interest

Using hashtags and following community-focused people and businesses will open doors for you.

To learn from influencers and peers

Your learning never stops, so take every opportunity that comes your way. This can be about business, or even the way someone else interacts on Twitter.

 To keep up to date with sector developments

Follow the right people and you’ll never be out of the loop.

To gather competitive intelligence

Analyse what your competitors are doing on Twitter. Don’t copy them, but see whether you can take away any useful pointers.

 To drive traffic to your website

Conversion is key, and if you can get people from your Twitter profile page to your website, you’re doing a great job.

To have fun

A prime reason to join Twitter or, indeed, any other social network. Interact with people in a fun way. You don’t have to be business-focused all the time.