How to set up a pop-up shop

 How do you go about setting up a pop-up shop? What’s involved and who do you contact?

Pop-up shops are a regular feature of many town centres these days, especially during busy times such as the run up to Christmas. Pop-up shops are a lower cost option for brands, artists, designers and makers to advertise and sell their goods and services.

Find the right space

If you are interested in setting up shop in a pop-up space there are a couple of options. Start by contacting your local county council to see if there are any retail spaces on offer.

Councils don’t like empty commercial properties in town centres so they will be open to all genuine proposals.

For example, Dún Laoghaire County Council has a dedicated pop-up shop initiative.

The main aims of the Dún Laoghaire initiative are to reduce the visual impact of empty property in the town centre, increase footfall in the town, create publicity for the area and “offer reduced cost space for community organisations, social enterprise and local business entrepreneurs to try out new ideas and/or reach new audiences”.

The cost of a pop-up shop space in Dún Laoghaire (at the time of writing) is around €200 per week. There are, however, terms and conditions.

Tenants must have public liability insurance and content insurance. They must also prove to the council that they will be appropriate to the shop and surrounding area, not be in conflict with surrounding retailers and have “experience of delivering similar projects”.

The other option is to find a space you like and then approach the landlord directly.

When considering setting up a pop-up shop, be conscious that a lot of work is involved and there is high demand for spaces in larger urban areas.

Proposals to county councils that are “flexible around timing, duration and location of shops are more likely to be successful”.

If you are interested in retailing as a business opportunity, you may also want to explore the franchise option. Here’s the guide to franchising.


Image courtesy of Shutterstock.