Many Irish shoppers plan to buy Christmas groceries online

The PayPal Grocery Trends Study 2021 reveals that 46pc of people in Ireland plan to purchase at least part of their food and groceries for Christmas and holiday dinners online this year.

The survey of 1,000 Irish consumers found that half (53pc) do not feel comfortable shopping in a crowd of people and 36 per cent do not feel comfortable using cash or touching a keypad to enter their PIN going forward.

According to the research, there has been a marked shift in online food and grocery shopping over the past year, with more than a third (35pc) shopping for groceries online for home delivery more often. Furthermore, 23 per cent shopped for groceries online with fast delivery or same day delivery options more often.

“The grocery industry is ripe for disruption in this new digital economy”

New behaviours have also been emerging with 22pc of respondents using click and collect for the first time and a quarter (25pc) ordering meal kits to prepare at home for the first time.

However, it’s not just food for preparing at home that is rising in popularity, as nearly half (44pc) ordered food online or via app from restaurants for home delivery more often and 40 per cent ordered food online or via app to pick up at restaurant more often.

This increase in online ordering is also causing a spike in the dominance of digital transactions with almost two thirds (64pc) using online payments, such as PayPal, more often in the last 12 months. Almost a fifth (18pc) also used such methods for the first time.

Changing behaviours

While restrictions and lockdowns are temporary, some of these changes in patterns appear to be here to stay as people reveal what habits they will continue going forward. In fact, 92 per cent intend to continue ordering food online or via mobile apps for home delivery in the future.

More than (76pc) also plan to keep shopping for groceries online for home delivery, while same day delivery is a preferred approach going forward for 80 per cent of respondents.

People are also seeing the benefits of different payment methods too, with 95pc saying they will use online payments going forward. Meanwhile, 76pc desire to use QR Codes for transactions in the future.

“Online grocery shopping has become a critical convenience for people, not only during a pandemic but as part of our regular, busy lives,” said Joachim Goyvaerts, director, Benelux and Ireland at PayPal.

E-commerce has always been about giving consumers a convenient way to buy what they want, when they want and being able to pay for that how they want. The grocery industry is ripe for disruption in this new digital economy. Part of the disruption will take place in how supermarkets and grocers choose to give their customers a seamless and safe shopping experience across all channels – online, mobile and in-store.”

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.