Granite targets €10m revenues after buying Connector

Latest acquisition makes Granite Digital the largest independent digital transformation agency in Ireland.

In what is its ninth acquisition Irish digital transformation agency Granite Digital has acquired creative marketing agency Connector for an undisclosed sum.

The acquisition is tipped to boost Granite’s revenues by an additional €1m in the first 12 months, accelerating its goal of achieving an annual €10m revenue target by 2023.

“The coming together of Connector and Granite Digital means clients can get the best of creativity and the best of digital in a one-stop shop”

Connector is a multi-award-winning creative agency which has developed innovative digital campaigns for leading Irish and multinational brands, such as Volkswagen, Dr. Oetker, Huawei, FreeNow, RTÉ, KBC Bank and Littlewoods Ireland. The agency offers digital strategy, content creation and influencer marketing services.

Granite Digital has offices in Dublin, Cork and Galway. Connector is the latest company to be acquired as part of Granite Digital’s wider acquisition strategy to ensure it achieves its growth targets.

The company also recently acquired application developer, Apps Made Easy, and said that it is open to further opportunities.

Making the right connections

Man in suit leaning against railing while man in stripey shirt sits on stairs.

Seamus White co-founder and partner of Granite Digital and Ivan Adriel Connector current CEO and Granite’s new Creative Strategy director


“This acquisition is fantastic news for everyone within Granite Digital and Connector and especially our existing and prospective clients,” said Seamus White, co-founder and partner, Granite Digital.

“With our combined skills and knowledge, we can now truly provide companies both in Ireland and overseas with market-leading digital and creative services. Connector’s involvement on global projects with huge blue-chip organisations is opening entirely new doors for us, enabling Granite to offer a full suite of digital services to some of the world’s most recognised brands.

The founder and former CEO of Connector Conor Lynch has exited the business to launch his latest venture, a platform offering personalised career plans to enable employees, entrepreneurs, freelancers and others to achieve self-made success.

Connector will continue to provide innovative campaigns and projects to its existing clients, now with additional digital and development services available.

The acquisition of Connector opens a global market opportunity for Granite Digital, contributing to its increased forecasted revenues. Connector is already involved in the development of several projects with multinational clients in global markets, creating the opportunity for Granite Digital to offer these clients a range of additional digital services both in Ireland and overseas.

 “Both during and following restrictions imposed by Covid-19, it is more important than ever for businesses to leverage creative and digital opportunities to remain competitive in a changing world,” said Ivan Adriel, Connector’s current CEO who will assume a wider role as Granite’s Creative Strategy director.

“For example, with less people on the high street, we are helping brands to divert out of home advertising spending into innovative areas, such as our influencer platform, to ensure that brands and their campaigns can still reach their target audience no matter where they are located.

“The coming together of Connector and Granite Digital means clients can get the best of creativity and the best of digital in a one-stop shop. With us, companies can now enjoy a seamless integration of all digital and creative channels, activities and strategies – ensuring brand consistency and significant cost savings,” Adriel said.

Main image:  Ivan Adriel, current CEO and Granite’s new Creative Strategy director, with Granite CEO and founder Seamus White

Written by John Kennedy (

Published: 6 August, 2020