Gamma platform gives businesses like retailers consumer insights including anonymised data on 3bn credit card transactions.
Having achieved success with its Storecast offering in Ireland, Gamma is now setting its sights on growth in the UK market and will be expanding its team over the next 12 months to support this.
The business is targeting €1.3m in new revenues as it launches Storecast in the UK.
“We are enabling and empowering businesses to make better-informed decisions around location – something which is more important than ever in the retail sector as the economy continues to open up and businesses look to recover following the pandemic”
Gamma, which has an office in Manchester in the UK, also has plans to expand beyond the UK and roll out its solutions in other markets over the next two years. To support these ambitions, the company will also be increasing its employee headcount over the next 12 months.
It is already working with two of the top three financial institutions and four of the top 10 retailers in the UK.
Location, location, location
“We help to solve spatial data challenges for organisations of all shapes and sizes,” explained Jason Day, head of Location Intelligence Solutions at Gamma.
“Using our experience and expertise, and driven by the best-in-class data, we are enabling and empowering businesses to make better-informed decisions around location – something which is more important than ever in the retail sector as the economy continues to open up and businesses look to recover following the pandemic.
“By supporting the evaluation and rightsizing of retail operations, Storecast Sentry has the power to reduce risk, protect investment and future-proof operations. Whether the aim is to determine which stores to close, open up more locations or attract more customers, this solution delivers invaluable insights and visualises location data to help drive innovation and growth in the sector.”
The location intelligence company has already built a presence in the UK, having launched its Perilfinder solution in the insurance market back in 2019. This platform helps underwriters to reduce their risk portfolio by better managing accumulation of polices and assessing hazards including flood, subsidence and crime.