Ireland’s first frictionless retail store opens in Dublin 4

Shoppers at the Flutter Entertainment premises in Clonskeagh won’t have to stop to pay at checkouts or scan their items.

Ireland’s first fully frictionless store opened in Dublin today at Flutter Entertainment’s global HQ in Clonskeagh, Dublin 4.

The store, developed for Flutter by Compass Group Ireland, uses AI-powered computer vision technology from AiFi, allowing shoppers to purchase items in-store without having to wait in line or stop to scan or pay.  The store stocks fresh meals including a selection of hot and chilled dishes to-go, as well as drinks and confectionery.

“The frictionless store is just one example of its many unique features and is indicative of the kind of innovative work that our talented team, based here, delivers every day”

Flutter Entertainment is a global sports betting, gaming and entertainment provider and employs around 1,700 people at its Dublin headquarters. 

Check in and check out

A truly friction-free shopping experience, customers ‘check in’ when entering and then freely wander through the store, selecting from the food offering at their leisure; no scanning and no queuing.  They leave with their purchases and a receipt is delivered to their phone moments later.

Facial recognition is not needed with this technology, so there is complete anonymity.  Once inside, computer vision cameras anonymously track the shopper, adding selected items to the virtual shopping cart.  No facial recognition or biometrics are used, ensuring privacy.

“Our new-look global headquarters in Dublin encapsulates Flutter’s vision for the future of work,” said Padraig Ó Ríordáin, chief legal officer and group commercial director of Flutter, and the executive lead for the Dublin office.

“We have made a significant investment in this modern, agile and flexible workspace, and are excited for our colleagues based here to experience all it has to offer.  The frictionless store is just one example of its many unique features and is indicative of the kind of innovative work that our talented team, based here, delivers every day.  It is a great addition to the office space and we are grateful to Compass Group Ireland for making it a reality”.

The new contactless store will open Monday to Friday, between 8.00am and 6.00pm, and will be open to the general public, as well as Flutter employees, and marketed right across the South Dublin business park.

Deirdre O’Neill, managing director at the innovative catering company Compass Group Ireland, said that trials of the new foodservices solution at the Flutter workplace have been very successful. 

She said frictionless units will be established within other corporate clients’ offices in the coming year by Compass Ireland, as well as in the sports and leisure sectors.

The stores will be established where vending-only food solutions exist currently, or where the new contactless format can be part of a suite of solutions, including self-service and serviced meal options.  Compass employees will be on-hand to provide support to customers on site.

“We’re incredibly excited by this new frictionless store technology, and are proud that our Irish operation is leading the way,” said O’Neill. 

“We constantly look at how to offer the most convenient service to customers and tailor food solutions to their needs.  Now, customers just pop into the store and pick up what they need, whenever they need it – it’s a great flexible solution for busy workers.”

Main image at top: TV Celebrity Greg O’Shea and Compass Ireland’s Deirdre O’Neill at the opening of the new Flutter frictionless store in Dublin 4.

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.