As the Irish hospitality sector reopens and thirsty customers of wet pubs can soon order their first pints in 400 days, Irish firm Flipdish reveals a new table ordering system for pubs.

Flipdish, the Irish digital ordering platform, has launched a new table ordering system for pubs ahead of the reopening in Ireland.

Flipdish table ordering is now available to pub owners to help them overcome the challenges of reopening.

“Pub owners need to get up to speed with very new social distancing and hygiene requirements while giving their guests a better customer experience”

The table ordering technology allows pubs to meet social distancing and safety requirements by letting customers order and pay directly from their seat, avoiding bar queues, handling menus and limiting interaction with staff and other patrons.

Under newly published guidelines, table service will be a requirement across all establishments in the hospitality sector.

A safe customer experience

Table ordering technology also increases operational efficiency, reducing the need for staff to take orders and handle payments. Given the 105 minute timeframe for patrons for indoor dining, table ordering can also improve the customer’s experience as they no longer need to wait for a staff member to be available to serve them. 

Set up is done in minutes and the technology is then integrated with existing point of sale systems. It is offered via a mobile-optimised website on the customer’s phone with a QR code placed on the table that brings the customer directly to the pub’s online menu. Customers will be able to order additional items whenever and as often as they like without interacting with staff members. The platform also allows for special requests and ingredient substitutions as well as allowing customers to check the bill and pay without leaving their seat.

Founded by brothers Conor and James McCarthy in 2015, Flipdish puts restaurants, cafes and takeaways of all sizes in control of their business growth with a digital ordering and marketing system that builds brands, grows profits and turns customers into regulars. The company’s revenues have increased 10x since its funding round in 2018.

In February the company received a $40m investmentv from global investment firm Tiger Global Management.

Among the first pubs in Ireland to reopen with Flipdish table ordering is the infamous Kate Kearney’s Cottage in Co. Kerry and The Anglers Rest in Dublin.

“We’re really excited about the timely rolling out of our table ordering technology. Menus left on tables and passed around were at the best of times, unhygienic,” said James McCarthy, co-founder of Flipdish.

“This technology, which was in the development pipeline long before Covid-19, has been pushed forward to come to market in time to help the hospitality sector particularly pubs as they reopen.

“Pub owners need to get up to speed with very new social distancing and hygiene requirements while giving their guests a better customer experience,” McCarthy added.

Main image at top: Conor and James McCarthy, founders of Flipdish

By John Kennedy (john.kennedy3@boi.com)

Published: 4 June 2021