Brisk festive business sees 130 new .IE domains

Christmas-themed Irish businesses continue to move online as consumers are encouraged to shop local this Christmas.

A total of 130 new Christmas-themed domains were registered on the .ie database this festive season according to new data released by the managers of Ireland’s .IE address.

The data reveals that there are a total of 706 Christmas-themed domains registered on the .ie database. Of those,130 were registered as new domains this year.

“This Christmas, we are encouraging Irish consumers to continue to shop local and support Irish businesses during the holiday season”

The continued move to online shows that Christmas-themed Irish businesses are preparing for another year of digital trade as many consumers continue to shop online this festive period.

Buy Irish

According to the data, some of the most popular festive terms to feature in .ie domain registrations for 2021 include ‘Christmas’, ‘Xmas’, ‘Santa’,

81% of consumers believe that buying Irish is important, a positive note for Irish SMEs this Christmas season.

According to .IE’s recent Tipping Point report, Irish consumers also estimate that 53% of their online purchases have been with Irish SMEs since the beginning of the Covid-19 crisis. This compares to 48% of their online purchases prior to the onset of the pandemic.

Shoppers buying online this Christmas are being encouraged to support local businesses by buying Irish, but they have been advised to stay vigilant to ensure a safe and positive online shopping experience.

“This Christmas, we are encouraging Irish consumers to continue to shop local and support Irish businesses during the holiday season,” said David Curtin, CEO of .IE.

“When we look at the .IE database, there is an abundance of Christmas-themed Irish businesses trading this festive season, ensuring that consumers have access to a wide variety of Christmas gifts and experiences to choose from. 

“According to our data, Irish businesses are offering everything from virtual Santa visits, sustainable Christmas trees, festive party venues and even the turkey for your dinner, online this year so Irish consumers should be spoiled for local choice.

“For those shopping online this year, websites with a .ie address are the easiest way of finding businesses with an Irish connection. Though it might not be physically located on the island of Ireland, all .ie websites must have a proven connection to Ireland. Furthermore, consumers can be assured that 91% of .ie websites are registered by businesses and individuals that are located here.”

How to shop safely this Christmas

.IE have shared the following advice to ensure consumers can shop safely this Christmas:

  1. When it comes to buying gifts online, shop with trusted retailers and recognisable brands. If you are suspicious, do your research to see if other shoppers have the same concerns or have had bad experiences. 
  2. Before making a purchase online, check the address and location of the retailer.
  3. If prices seem too good to be true, they most likely are. Avoid clicking on unsolicited links and use your common sense when it comes to deals and prices.
  4. Always look for delivery details so that you know all the costs associated with the delivery of your items, including taxes and charges.
  5. Shop early to avoid disappointment. In the lead-up to Christmas, there can often be delays in receiving items due to increase in demand, potential supply issues, and delivery delays.
  6. Always look for the returns policies so that there are no surprises or hidden costs if you need to return the item later.  
  7. Shop with websites whose addresses begin with a https:// (as opposed to a http://). In simple terms, look for the lock icon. The lock icon ensures your data is protected and your transaction is safe.

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