Irish SMEs need a digital audit

The digital economy in Ireland is worth €8 billion and 70% of online spending goes overseas. What this means is over €5 billion is spent abroad each year. Something needs to be done. 

There is a need for a national digital audit and digital regional economy programme for Ireland. 

Something needs to be done on a national level to reduce the degree of spending that goes overseas.

DigiCon Cork 2016 is a conference for SMEs, who want to grow their business online.

Keynote speaker, Kieran O’Hea, the former chief digital officer of Brisbane in Australia, says Irish SMEs need a digital audit.

“In Brisbane, where I was the chief digital officer, we carried out a digital review of businesses to determine the city’s digital readiness. It revealed that while 80% of SMEs regarded themselves as being engaged in the digital economy, only 30% were. With Brisbane’s 120,000 SMEs accounting for over 50% of the city’s $130 billion economy, and with the objective being to position Brisbane in the global digital economy, something had to be done.”

Mr O’Hea says Irish SMEs need to “stop bolting digital strategies onto their business and instead create business strategies for the digital age”.

The first DigiCon event brings industry leaders of the global digital economy together at City Hall, Cork on Thursday, April 7, 2016. This is the first in a series of annual regional events.