If you take business design seriously, this event in Boxworks, Waterford on July 19 is for you.

Design thinking is a human-centred approach to problem-solving. The big question is always – how can businesses use creative and design thinking to solve problems and gain more customers?

“Designing a business isn’t a one-time activity; it’s a continuous and evolving pursuit. Every component of a business can be tested, and all components must work elegantly together to successfully sustain your offer out in the world,” says Kerry O’Connor, IDEO design director.

“Creative and design thinking skills are now crucial for any business that hopes to grow.”

Over 92% of businesses now recognise that creative thinking is one of the critical elements of business design.

Businesses need to move faster, network more and be open to a more collaborative approach.

Creative and design skills are now crucial for any business that hopes to grow.

A must-attend event

The STEAMworks team has put together a formidable panel of experts to take us on a journey of thought, discussion and practice for a ‘Design in Business’ masterclass. STEAMworks is a bi-monthly meet up for people passionate about Science, Technology, Enterprise, Arts and Media in Waterford and the South East.

Lesley Tully

The speakers include:

  • Diarmuid Reil, owner/architect of Diarmuid Reil Architects – ‘Spatial Design.’
  • Lesley Tully, (pictured), head of design thinking, Bank of Ireland – ‘Design Thinking.’
  • Louise Allen, head of innovation and development DCCoI – ‘Ireland – Design Island.’

fuse:d will also present a case study with Yvonne Rath, creative director of Pixelpod entitled: ‘Design Thinking: how to brand a region’.

Jen O'Connell

The chairperson of the event is the journalist, Jennifer O’Connell.

To be part of the #STEAMWORKS journey into ‘Design in Business’ book now. This is a free-to-attend event, and places are limited.

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