What does the post-Covid future look like for design leaders?

Thought leaders from the world of design will gather virtually at the Design Leaders Conference 2020 to reimagine the future of the design business in a world transformed by Covid-19.

As the design community in Ireland sees it, because of Covid-19 we’ve been stopped in our tracks and simultaneously catapulted into the future.

And, with many trends accelerated and disruption to industry sectors and society causing challenges, but also the opportunity to reflect, rethink and re-imagine a better more sustainable way forward, it is a new beginning and an opportunity.

“It is great that we get such a valuable opportunity on this scale and level to talk about the challenges we face and opportunities we meet”

These themes and more will be discussed at the Design Leaders Conference 2020, a virtual half-day symposium on 22 October by key stakeholders and decision makers – agency owners, design and creative directors and account managers, and anyone leading a creative team or managing design as a strategic resource.

Accelerated trends

The organisers promise a fast-paced virtual delivery of international speakers to provoke reflection and inspiration at this inflection point so we can navigate the disruption to capture opportunities and reimagine the future.

“Design Leaders Conference is an outstanding event, an open platform where we can network, share ideas and listen to the opinions of other leaders nationally and internationally. It is great that we get such a valuable opportunity on this scale and level to talk about the challenges we face and opportunities we meet,” said Jane O’Reilly, deputy MD, Image Now.

The symposium will look at accelerated trends in retail and hospitality to get an insight on the innovations already happening.

Retail futurist Matthew Brown, and Russell Beck, director of Inspiration at Imagine Think Do will show how to unlock and create meaning, purpose and belonging in the new Covid workplace.

The symposium will hear about McKinsey’s latest research into how the pandemic is reshaping the values of consumers from Experience Design Director Kim Muller, as well as new insights from pricing expert Blair Enns on pricing creativity in economically challenging times. It will also feature an interview with Pentagram partner Astrid Stavro on the power of design to drive change.

“We’ve just got our tickets for Design Leaders Conference 2020,” said Stephen Quinn, Founder Atomic Creative Group.

“I really think it’s one of the best creative events in Ireland, a really good mix of business advice, creative inspiration and a chance to learn from other leaders. Not just for designers, but anyone leading creative teams or businesses that want some guidance for the future.”

By John Kennedy (john.kennedy3@boi.com)

Published: 7 October, 2020