Killarney wins bid to host prestigious tourism event in 2022

Germany’s largest tour operator DERTOUR is bound for Ireland in 2022.

In a major coup for the Co Kerry town, Killarney has been successful in its bid to host the prestigious German DER Touristik Academy in the INEC between 3 and 6 April 2022.

The Academy is an educational and incentive event run by one of the largest tour operators in Mainland Europe and will be attended by 200 travel agents and influential travel journalists next year.

“It is a tremendous honour for Killarney to have won this prestigious event in the face of competition from other destinations”

This is the first overseas event by DER Touristik, Germany, since Covid-19 and is being supported by Fáilte Ireland, Tourism Ireland and Limerick Travel.

Discovering Ireland

The DER Touristik team were are in Killarney this week to meet with Irish tourism providers in both accommodation activities and attractions to learn more about how they can play a role in the event.

“As the market leader for tourism from Germany to the island of Ireland for over 50 years, DER Touristik is delighted to bring its 200 top travel agents to Ireland for our 2022 Academy and to encourage them the discover the destination,” said Kevin Keogh, senior vice-president of Sales and Marketing at Der Touristik.

While the DERTOUR gathering is taking place in Killarney next year, the 200 attendees will participate in pre academy tours across Ireland, organised by Fáilte Ireland in conjunction with Limerick Travel. The tours present a valuable opportunity for the Irish tourism industry to sell itself to the German market and allows Fáilte Ireland to showcase the best that Ireland has to offer throughout the country. 

Paul Keeley, Fáilte Ireland’s Director of Regional Development, believes events like these can provide a valuable opportunity to showcase all that Ireland has to offer to one of Ireland’s most important mainland European markets.

“We are delighted to welcome DER Touristik to Killarney today ahead of hosting this important event next April. For Irish tourism to recover and grow in the long term it is imperative that there is a strong message that Ireland offers a high-quality experience, diverse tourism experiences and a wide selection of safe accommodation choices.

By winning the opportunity to host these influential agents and journalists next April we can continue to drive long term demand for Ireland and ensure that they can confidently encourage their customers to choose Ireland as a holiday destination when they return to Germany.”

Tourism Ireland’s manager for Germany Nadine Lehmann it was a great achievement for the Kerry town.

“It is a tremendous honour for Killarney to have won this prestigious event in the face of competition from other destinations,” Lehmann said. “Tourism Ireland is delighted to have played its part in securing this event, which confirms Killarney and Ireland as a world-class destination.

“Germany is our third-largest source of visitors and in 2019 we welcomed 749,000 German visitors to the island of Ireland. This travel academy presents a superb opportunity to show these influential travel agents what’s on offer here and will help increase German visitor numbers, as we restart overseas tourism in 2022 to Ireland.”

“It’s a fantastic opportunity to showcase our wonderful island to over 200 leading German agents and press. From previous experience academies have dramatically increased German visitors to Ireland in subsequent years,” added Peter Brazil, director of Limerick Travel.

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.

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