Become familiar with the various social media platforms
Ensure the language and tone you use are appropriate to each one as above.
Practice writing tightly
For example, Twitter imposes a limit of 140 characters in each tweet, and writing within those parameters is a useful discipline to master.
Develop a style that is friendly and informal, yet authentic
However, retain a formal approach on LinkedIn.
Humour is the best way to generate Twitter retweets and Facebook likes, therefore increasing your exposure.
Tying your business into current news or seasonal events makes it appear fresh. Make sure you steer clear of controversy.
Make your posts worth sharing
Most retweets and likes are done because a post contains information, analysis, assistance or entertainment.
Create and share images and video content
These can be easily created on your smartphone or tablet, and are very popular.
Interact with others
Remember, it’s called social media for a reason. It’s not just about broadcasting your PR message. It’s about retweeting or liking customer accounts and aligning yourself with entities such as sports teams, charities or popular public figures.
Be active, but also polite, careful and sensible
It can be difficult to delete posts once they’ve been published.