Genesys to sponsor Connacht Rugby to 2025

Cloud customer experience player Genesys has extended its sponsorship of Connacht Rugby for at least a further two years.

Cloud customer experience player Genesys has extended its sponsorship of Connacht Rugby for a further two years.

The prime sponsorship includes Genesys branding featured on all Connacht Rugby apparel, as well as matchday shirts and the club’s full retail range.

“The values Connacht Rugby display of inclusion and community reflect Genesys’ own deep passion for a healthy lifestyle and sense of community”

Genesys will also remain the Principal Partner of the Connacht Women’s team for this extended period. Genesys became the first Title Partner of the Connacht Women in 2020, providing significant support for the growth of the women’s game in Connacht at all levels.

“The values Connacht Rugby display of inclusion and community reflect Genesys’ own deep passion for a healthy lifestyle and sense of community,” said Joe Smyth, senior vice president of Research & Development, Digital and AI at Genesys.

“Our roots are firmly established in the West of Ireland thanks to the blossoming tech talent in the region and investments in organisations such as Connacht Rugby who possess the expertise to build strong communities.” 

Connecting communities

Following the acquisition of Galway-based AI startup Altocloud in 2018, Genesys has grown its team from 22 staff in Ireland to over 300 as of January 2022. Genesys intends to continue this momentum by hiring more than 100 employees this year, which is a positive reflection of the growing pool of talent available in the West of Ireland.

The partnership with Connacht Rugby has been instrumental in helping Genesys establish its brand across Ireland. It also demonstrates Genesys’ ongoing commitment to making investments and creating new jobs in the region.

“Genesys is an organisation with huge ambition. They have made a real impact in our community over the years, through their investment in the West of Ireland and the resultant jobs they have created”, said Willie Ruane, CEO of Connacht Rugby.

“We’re thrilled to continue our thriving partnership, which continues to present a fantastic opportunity to connect the local community and the wider global rugby audience.”

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.

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