Galway firm Clubforce scores an 11th consecutive record month for online fundraising following the Covid-19 pandemic.
Sports clubs on the island of Ireland generated over €1m in lottery funds through Clubforce in March.
The Galway sports participation software company revealed that ticket sales now exceed 100,000 per month, a 10-fold increase on pre-pandemic levels when much of club fundraising activity was conducted offline.
“The number of players per club and the number of repeat ticket purchases per player are growing at a consistent rate”
“The level of fundraising activity we are seeing through lotto is unprecedented,” said Warren Healy, CEO of Clubforce.
“While it has been a staple fundraiser for GAA clubs and county boards for many years, more and more professional and semi-professional clubs are seeing the recurring value of the lottery,” commented Warren Healy, CEO.
Derry City are the latest League of Ireland club to activate a profile on the Clubforce platform, while clubs in England, Wales and Scotland also continue to adopt the Clubforce system to drive their fundraising efforts.
“The integration of Stripe payments and achieving UK Gambling Commission certification opens up a new market for the lotto product and there has been huge interest from Britain thus far,” said Healy.
Despite the million-euro milestone, the upward trend in lottery ticket sales isn’t expected to slow down any time soon with April already on target to surpass the record set in March.
“The number of players per club and the number of repeat ticket purchases per player are growing at a consistent rate – this essentially means a growing monthly recurring revenue for the clubs without the recurring workload for volunteers.
“We see one-off fundraisers giving sports organisations a much-needed boost but nothing compares to the lotto for that reliable income stream,” Healy added.
By John Kennedy (email@example.com)
Published: 21 April 2021