The cloud is now the number one driver of channel engagement in Ireland with almost half (45pc) of more than 100 top IT decision-makers buying tech this way.

In plain English, instead of having servers and other such network equipment on-site, businesses are subscribing to computer services that are hosted off-site in data centres via the internet.

A new survey from data centre giant Equinix has found that as Irish businesses move to embrace cloud, the average Irish enterprise will spend €444,758 on channel partnerships in the next 12 months.

The survey found that some 45pc of IT decision-makers are using channel partnerships to help simplify the move away from on-premises infrastructure to the cloud.

“IDC has stated that at least 30pc of channel industry players will not exist in the format we know them today by 2021”

The data underlines the long-term channel shift from hardware to cloud services.

More than a third (37pc) of Irish IT decision-makers believe their channel partners are currently missing a support structure that helps develop knowledge of the product/service. Furthermore, 32pc expressed a desire for a clearer sales process.

It is good to interconnect

85pc of IT decision-makers in Ireland consider interconnection to be important to their business and 34pc of those surveyed agree that channel partnerships drive innovation for their organisation.

“Analyst firm IDC has stated that at least 30pc of channel industry players will not exist in the format we know them today by 2021,” explained Kevin O’Connor, channel manager for Equinix in Ireland.

“As the findings of this study suggest, many of these changes will be driven by cloud, and it will be the Channel players that are agile and respond to these changes, that will survive and thrive. It’s vital they provide cost-effective, convenient and varied services to help Irish organisations interconnect and innovate.”

The recently published Global Interconnection Index by Equinix revealed that the rise of the digital economy is driving businesses from public to private interconnection and a new study estimates that by 2022 the volume of private traffic will be 53 zettabytes. This is more than 13 times the volume of the public internet today.

Pictured (above): Kevin O’Connor, channel manager, Equinix Ireland

Written by John Kennedy (john.kennedy3@boi.com)

Published: 8 November, 2019

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