Brody Sweeney’s Camile Thai Kitchen is going after the UK ghost kitchen industry, starting with London.
If there’s one industry that has been transformed by the pandemic it is food and Irish-led Camile Thai Kitchen is proving to be no slouch in this regard by going after the UK’s growing ghost kitchen industry.
In a partnership with REEF’s Neighbourhood Kitchens in London Camile Thai. headed by entrepreneur Brody Sweeney. is beginning its expansion into the UK market with a Neighbourhood Kitchen in Canary Wharf.
“Camile is embracing ghost kitchen opportunities to expand their reach beyond traditional brick and mortar restaurants in every neighbourhood across London”
The move is one of several Neighborhood Kitchens planned for the UK. Ghost kitchens are an important component of Camile’s non-traditional franchising growth strategy and offer a new avenue for urban consumers to access Camile.
A ghost kitchen, also known as a dark kitchen, is a professional food preparation and cooking facility set up for the preparation of delivery-only meals.
Camile guests can order the brand’s iconic green curries, crispy chilli chicken and pad thai for delivery via popular delivery providers.
“Camile is embracing ghost kitchen opportunities to expand their reach beyond traditional brick and mortar restaurants in every neighbourhood across London.” said Jonathan Dockrell, Camile’s UK general manager. “By partnering with companies like REEF, we can bring Camile into denser, urban areas without the overhead of operating a traditional restaurant space.”
With a growing presence in the UK and Europe, US based Reef is on a mission to connect the world to your street by transforming its distributed worldwide real-estate network of more than 4,500 parking lots and garages into Neighborhood Hubs, leveraging the power of proximity to connect people and neighborhoods to locally curated goods, services, and experiences.
“By providing access to our distributed real estate network, REEF’s Neighborhood Kitchens enable restaurants to extend their delivery areas by providing proximity to their customers, while also reducing delivery times and giving them the ability to scale more quickly into new geographies,” said Carl Segal, REEF’s Chief Enterprise Success Officer. “We are thrilled to welcome Camile Thai Kitchen onto the REEF platform and look forward to bringing this beloved brand to more consumers in London and further afield.”
With more than 37 outlets, including six in London, Camile is committed to empowering their guests through healthy dining experiences.
In recent months the company announced 300 new jobs and plans to expand to 15 new locations on the back of pandemic-fuelled growth.
Founded in 2010 by serial entrepreneur Brody Sweeney, the company’s strategy is tech-centric with investments in drone delivery, kitchen robotics and cloud kitchens and is creating a new premium delivery dining sector based on health, sustainability and speed. Camile was the first in Europe to introduce 100pc compostable delivery packing. Investors include Web Summit founder Paddy Cosgrave, ex-Restaurant Group CEO Andy McCue and Brian Caulfield.
Camile Thai Kitchen announced only last month the roll-out of a contact-free tipping solution by Irish start-up Strike, a patent-pending innovation in cashless tipping to respond to the Covid pandemic. The new feature enables Camile customers to tip the company’s delivery drivers directly, contact-free after contact-less delivery to their doors. The roll-out is planned across Ireland and the UK over the coming months.
Main image at top: Brody Sweeney, founder, Camile Thai Kitchen
By John Kennedy (firstname.lastname@example.org)
Published: 7 April 2021