Brody Sweeney’s food chain Camile Thai Kitchen is to create 300 new jobs and expand to 15 new locations on the back of pandemic-fuelled growth.
Of the 300 jobs that Camile Thai has announced today, 220 are set to be based in Ireland and will be across several roles including retail, business development, marketing, sales, and cookery as they look to grow the team at the same rate they continue to open new locations.
The 15 new locations will be across Ireland and the UK, with new Irish locations including The Point Village in Dublin, the new Frascati Centre in Blackrock, and several other locations in Waterford, Mayo, Dublin, and Cork.
“Our raison d’etre is delivering guilt-free, delicious takeaways – but for us, we see tech playing such an incremental role in terms of food preparation, but also UX and of course, delivery”
Camile is also planning to raise €10m as part of its plans to progress with a technology-centric strategy. The chain was the first in Europe to deliver its menu by drone earlier this year and has plans to automate its kitchen operations with robotics in 2021.
Pad Thai pivot
Camile Thai founder Brody Sweeney. Image: Conor McCabe Photography
Camile currently has 35 outlets across Ireland and the UK focused on delivering healthy dining experiences.
The company was formed by serial entrepreneur Brody Sweeney and the company’s strategy is tech-centric with plans to invest in drone delivery, kitchen robotics and cloud kitchens with sustainability and speed at the core.
“Despite an extremely difficult year for the hospitality sector, for Camile 2020 has seen rapid growth,” said Brody Sweeney, founder, Camile Thai Kitchen.
“Our suburban, delivery focused model has proven to be pandemic proof in the last eleven months, not least in terms of revenue and sales. This has enabled us to not only push forward with our aggressive expansion plans, but also to prematurely move ahead with our main goal – our tech pivot.
“Our raison d’etre is delivering guilt-free, delicious takeaways – but for us, we see tech playing such an incremental role in terms of food preparation, but also UX and of course, delivery.”
Cloud kitchens and crowd pleasers
2021 will also see Camile pushing forward with its “franchise as a service” venture. Earlier this year, the chain began offering flexible franchise options for business owners with well-located, but underused commercial kitchens (such as restaurants, bars and hotels) in regional towns.
The venture aims to enable such businesses to easily pivot to offering Camile’s delivery menu, helping them to continue to operate despite future anticipated lockdown restrictions.
The first such premises recently opened in Sligo, Ireland and Camile aims to open five or six such outlets in the medium term.
By John Kennedy (email@example.com)