Buymie UK e-grocery deal with Asda

Breakthrough deal expands grocery platform Buymie’s UK footprint.

Same-day grocery delivery provider Buymie has secured a new partnership with UK retailer Asda to offer a big-basket, same-day grocery delivery service to Bristol and Leeds residents in the UK.

The new service will operate under the brand “Asda Express powered by buymie” and marks Buymie’s first partnership with a major UK retailer.

“With the impact of Covid and the acceleration of online adoption, speedy grocery delivery has become a must-win channel”

Buymie, led by CEO Devan Hughes, is now available to service more than 2m people in Ireland and the UK and with the addition of Leeds based personal shoppers, bringing the total number of personal shoppers to around 500 people.

In early 2022, buymie opened 2 new offices, one in Dublin and one in London and now has a team of over 70 including a team of developers and engineers based in Armenia, headed up by CTO and co-founder Art Sokhikyan.

Deals on wheels

Asda has announced the launch of a new delivery trial where customers can communicate directly with a ‘personal shopper’ whilst in store and get their big shop brought to them in as little as an hour.

From today (25 March), Asda customers in Leeds and Bristol can access Asda’s full online range of products as part of a partnership with on-demand delivery platform, buymie.

Buymie’s network of personal shoppers will exclusively pick, pack and deliver each order, giving customers the ability to submit any preferences and discuss their requests – including the type of substitutes they would accept, if their original choice is unavailable. 

The trial will be available in selected postcodes within a three-mile radius of 10 Asda stores and could be rolled out further if successful.

“As we look to further expand the number of convenient delivery options we offer, we know that customers are increasingly looking for a more personalised service,” said Simon Gregg, senor vice-president of E-commerce at Asda.

“The trial in Leeds and Bristol will give access to our full online range and a ‘personal shopper’ experience for bigger basket shops through buymie’s interactive platform.

“By partnering with buymie we are able to offer express delivery in more locations more quickly, without the need to implement new technology, infrastructure or cause disruption to our store teams.”

There is no limit on the number of items that can be ordered with delivery fees ranging from £3.49 to £4.99. For a limited time, delivery will be free on orders of £50 or more to mark the launch.

Customers in Bristol can place orders via the existing buymie app, whilst those in Leeds are invited to download the new ‘Asda Express powered by buymie’ app, created for the three-month trial. 

Buymie’s enterprise vision

Buymie has created a platform using artificial intelligence (AI) technology that enables consumers to access multiple large grocery retailers and receive short notice delivery to their chosen destination in as little as an hour.

Currently, the Buymie service is available in Dublin, Cork, Limerick and Galway through partnerships with Lidl, Tesco and Dunnes.

Buymie has grown over 500pc year on year comparing January 2020 to January 2021. In June 2020, Buymie closed a Series A funding round of €5.8m in new investments into its business, to take its total capital raised to €10.5m.

“With the impact of Covid and the acceleration of online adoption, speedy grocery delivery has become a must-win channel,” said co-founder and CEO Devan Hughes. “Today, we are thrilled to be not only launching this partnership with Asda, but also the launch of an entirely new ‘powered by’ enterprise technology.

“Buymie is entirely unique in its approach, exclusively championing existing grocery retail brands, and handling the entire fulfillment process end-to-end from order placement, right through to in-store picking and delivery.”

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.