Brown Thomas Arnotts launches Pitch’22 start-up competition

Enterprising Irish start-ups and innovators offered chance to win €10,000 business development fund from Brown Thomas Arnotts.

Brown Thomas Arnotts has announced the return of its exciting initiative, Pitch’22 at Arnotts, calling on new and promising local Irish start-ups and entrepreneurs, to pitch for an opportunity to retail in Ireland’s iconic department store and online with the chance of winning a €10,000 business development fund.

Pitch’22 is an Arnotts initiative which supports and champions new and promising local Irish brands.

“We are looking forward to working with the next group of skilled innovators while offering them mentorship to help develop their product vision even further”

The competition is an open-invitation to Irish start-ups, small businesses, designers, makers and entrepreneurs based anywhere in Ireland who operate within the areas of fashion, beauty, jewellery, lifestyle or technology and who already have a product or range developed or an identified service proposition.

The competition offers young firms an opportunity to grow their brand further and to receive specialised mentoring and expertise in the world of retail. Last year, there were hundreds of entries from all over Ireland.

Applications will be reviewed and shortlisted to five finalists by an expert judging panel including Brown Thomas Arnotts director of Enterprise Audrey Owens, Brown Thomas Arnotts Buying director for Home & Living Rachel Morgans and Brown Thomas Arnotts head of Sustainability Diana Geraghty. They will be joined by last year’s winners, founders of Pure Clothing, Peter Timlin and Richard Grimes.

In December it emerged that Brown Thomas and Arnotts were sold as part of a €4.7bn deal to a Thai/Austrian consortium. According to The Irish Times, the two department stores form part of the Selfridges group, which is being sold by the Weston family to Central Group, owned by by the Chirathivats, one of Asia’s wealthiest families, and Signa Holding of Austria.

Unique retail opportunity

The five finalists will be taken through a series of mentoring and development workshops by the judging panel and will have the unique opportunity to retail both in store and online in the Arnotts Christmas Market, one the busiest trading periods of the year in retail.

Following this, there will be one ultimate winner who will secure the €10,000 business development fund, to be revealed in January 2023.

Entries must be submitted by 29 April 2022 and businesses must be based in Ireland. For further information on how to apply for Pitch’22 and eligibility criteria, please visit: pitch.arnotts.ie

“We’re very excited to announce the return of Pitch’22, showcasing the ingenuity and exceptional talent of entrepreneurs, creators and designers across the country,” said Owens.

“We are looking forward to working with the next group of skilled innovators while offering them mentorship to help develop their product vision even further.”

Main image at top: Brown Thomas Arnotts head of Sustainability Diana Geraghty, Buying director for Home & Living Rachel Morgans and director of Enterprise Audrey Owens

John Kennedy
Award-winning ThinkBusiness.ie editor John Kennedy is one of Ireland's most experienced business and technology journalists.

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