Irish shoppers urged to turn Black Friday into Green Friday

Support local campaign Champion Green urges consumers to shop in-store and online with local businesses.

A recent Champion Green survey showed that 3 in 4 adults (77pc) agreed that it is a good idea to help support their local businesses and community.  68pc said they would actively do more to support local businesses this Christmas.

The support local campaign has launched shopper promotions and advertising to encourage consumers to think about sustainable communities and jobs, and to shop online and instore with local businesses.

“It is estimated that every €1 spent with an Irish retailer can generate up to €2.50 in the Irish economy”

Love local is the message, Sven Spollen-Behrens, Small Firms Association Director, said, calling on people to choose more consciously during the busiest shopping season of the year. 

You would miss them if they were gone

“It’s use it, or lose it, in very simple terms.  Jobs and prosperity in communities depends on a healthy national economy.  If we do not support local, we lose local shops, businesses and services, as well as the direct and indirect employment those businesses help sustain”.

Almost 1 in 4 (23pc) say they will spend more on Christmas, compared to last year, while 8pc expect to spend less.  Of the 23pc spending more this Christmas, the average is €290 more than 2020; while 14pc will spend a considerable €500 extra this year, compared to last Christmas.

Shoppers are encouraged to check out locally produced goods and services and real bargains for Christmas on the Champion Green website at

More than two-thirds of the €5bn Irish consumers spend online each year goes overseas and, by buying outside of the country, we lose the local multiplier effect, Champion Green economist, Jim Power, says.

“In a store or online with a local retailer, we are supporting the producers of the goods we buy and employment in the shop.  In turn, the wages earned are spent again and again.  It is estimated that every €1 spent with an Irish retailer can generate up to €2.50 in the Irish economy.

“But if I spend €1 online with an overseas retailer, that money is lost to the Irish economy entirely; it does not generate any multiplier effect.  Consumers must bear this in mind when making spending decisions”.

Dominic White, Country Manager, Ireland, Visa said, “We can all play a role in supporting our local shops and businesses. By choosing to shop local, we ensure that more of our spend stays in the local economy benefitting communities across Ireland. We encourage everyone to get behind the Champion Green campaign this Black Friday and festive season and give local businesses a much-needed boost after a challenging year.”

Supported by Kilkenny Design and VISA, in association with Retail Excellence, Small Firms Association and Chambers Ireland, Champion Green is about highlighting the simple ways everyone can make a difference and help the recovery of small business.

The initiative is backed by a €1m investment to drive consumer support for local enterprise and to help SMEs recover business. 

Shoppers must now turn the positive sentiment into action, Ian Talbot, chief executive of Chambers Ireland, said.

“Many smaller businesses struggled through the pandemic and now have legacy debt and lost custom to deal with.  If their recovery is not supported, they may not survive, and convenient local services and shopping are diminished.”

John Kennedy
Award-winning editor John Kennedy is one of Ireland's most experienced business and technology journalists.