Anam deal secures SMS for close to 45m Russians

Irish mobile software company Anam’s tech to defend 44.6m Russian mobile subscribers from SMS attacks and fraud.

Dublin-based tech firm Anam Technologies has secured a significant two-year contract with one of the leading mobile operators in Russa, Tele2 Russia.

Tele2 serves 44.6 m subscribers across operations in 68 regions in Russia.

“Anam will be providing new features and services to further protect revenues”

The company will deploy its Managed A2P SMS Services to complement its already-deployed SMS Firewall.

The technology prevents users of the network becoming the victim of grey routing.

Grey routing is a very cheap way of sending bulk SMS which exploits a vulnerability of mobile phone networks. It is basically a way of sending SMS where two operators or entities do not have a commercial relationship or agreement.

From Russia with love

The Tele2/Anam partnership dates back to 2014 when Tele2 purchased Anam’s award-winning SMS firewall to manage SPAM SMS and the two companies have worked closely since then to prevent SMS fraud on the Tele2 network, provide an enhanced subscriber experience and ensure commercial messaging revenues.

The Anam firewall is now an essential cornerstone of the Tele2 network as it protects subscribers from unauthorised SMS messages and SMS-driven fraud, as well as fulfilling Russian regulations in the messaging arena.

“We are delighted to renew and extend our contract with Tele2 which reflects the success of the Anam Firewall and Managed Services over last three years,” said David Walton, regional account director for Anam.

“It confirms a further deepening of our co-operation with Tele2, including an upcoming program of innovation where Anam will be providing new features and services to further protect revenues and additionally, to enhance the Tele2 Product offering to their customers and subscribers.

“The next two years promises to be a very exciting period in our partnership with Tele2.”

Anam’s customer list includes many of the world’s Tier 1 mobile operators including Tele 2 Russia, Orange, MTN, Telenor, Deutsche Telekom, Etisalat & Maxis.

The company has been rated No 1 SMS firewall vendor by a global industry survey of 172 Mobile Operators. Anam is backed by Enterprise Ireland and was awarded Top Exporter in Deloitte’s 2018 FAST50 programme.

Anam owns the worldwide patent for Home Routing (EP 1683375 B1), a technique invented by John Murtagh, Anam CTO in 2006 and fundamental to SMS firewalls.

The companyis headquartered in Dublin and has regional sales offices in Malaysia and Kenya.

Aleksey Vasilyev, head of Subscriber Services Development division at Tele2, added: “Tele2 has a comprehensive programme to counteract unauthorised messages, spam and mobile fraud. To make the programme most efficient and up-to-date, we are using multi-level security systems, Anam Firewall and Managed Services among them.

“This comprehensive approach is helping us achieve our main goal – make our services safe, convenient, and easy-to-use for our clients.”

By John Kennedy (john.kennedy3@boi.com)

Published: 23 October, 2020